Pocatello Logo Design

Each and every new Pocatello organization realizes that they require a logo, however few new business owners fully are aware of the crucial role their logo can play in their financial success, or why one logo functions more effectively than another. A business logo has an immediate and sustaining impact on the success of a company, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Pocatello businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike produced for a Pocatello coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old section of the town and hoped to project a retro tone without coming across as boring or low energy. I accomplished the two tasks via developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and germs created for Pocatello clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the field of healthcare that works with the laboratory examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and much more unforgettable.

logo design with a jumping green frog designed for a family members fun facility in Pocatello.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - made for Pocatello traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Pocatello logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Pocatello logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design realize how important a logo is for their company so they are much more vested in the final result. Every logo project has it’s allotment of challenges, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Pocatello book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most essential part of a published book since it is in most cases the primary thing a person views in the book store. With regard to a publishing company, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was definitely a success.

 Pocatello logo layout used for marketing as well as a label layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this custom logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Pocatello, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects because it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a spirit of serenity and class for their new hair salon. I came up with a concept that did not go the obvious direction of designing just a stylized orchid but instead crafted a business logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to project to their patrons.

Arabian equine logo layout produced for a horse ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept customized to manifest the unique physical traits of the Arabian pedigree of equines. By having an unique head form and high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the world.

Las Coffee shop logo design a little dining establishment, style contains a customized script font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style consists of a modified script font which hovers above a team of elaborate lines as well as dots.

Logo layout for a software programmer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the significance behind a business logo is just as important as how it brands the company it stands for.

Develop logo design produced for a Pocatello interior developer, layout function a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pocatello interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pocatello logo design project was carried out for a management coach that aids business leaders to become more efficient at managing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Pocatello business logo dsign using an illustration which captures the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really composed for an Pocatello area farm it was really created for an investments broker, and this particular logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projected assurance, effectiveness, and luxury.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to create a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.