Rexburg Logo Design

Each and every new Rexburg organization understands that they need a logo, however few new business owners thoroughly recognize the essential role their company logo will perform in their success, or why one logo design works better than another. A logo has a critical and long-term effect on the prosperity of a business, go with the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Rexburg businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Rexburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old part of the town and hoped to cast an old-fashioned tone without appearing as monotonous or low energy. I fulfilled each of the tasks via designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs made for Rexburg clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog developed for a household enjoyable facility in Rexburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Rexburg travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather convey emotional experiences through the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rexburg logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Rexburg logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial assessments on the merit of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their business logo recognize how important a logo design is for their company so they are much more invested in the final result. Every logo project possesses it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Rexburg book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is often the primary thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a winner.

 Rexburg logo style made use of for marketing as well as a tag style for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Rexburg, design consist of an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a spirit of simplicity and connection for their new hair studio. I created a concept which didn’t go the obvious route of crafting merely a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo style produced for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept customized to exemplify the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the world.

Las Cafe logo design a small restaurant, design consists of a changed manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo layout for a software program programmer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning behind a business logo is just as important as how it brands the organization it represents.

Evolve logo style developed for a Rexburg indoor developer, design feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rexburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rexburg logo design assignment was carried out for a management consultant that aids business leaders to develop into more successful at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to market their used items to other sports enthusiasts. I tailored their Rexburg business logo dsign along with a graphic which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Rexburg regional farm it was really developed for an investments broker, and this creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projects trust, financial success, and wealth.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.