Illinois Logo Design

Each and every new Illinois venture realizes that they require a logo, yet few new business owners thoroughly recognize the key role their organization logo can take in their success, or exactly why one business logo works far better than another. A company logo has an instant and long-term effect on the growth of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Illinois companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee shop were launching in an older section of the area and hoped to project a vintage tone without coming across as monotonous or low energy. I achieved both tasks via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs made for Illinois medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which researches the triggers and effects of diseases, especially the branch of medicine that works with the clinical examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and a lot more memorable.

logo layout with a leaping environment-friendly frog made for a family enjoyable center in Illinois.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Illinois traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the images they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Illinois logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Illinois logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design Project

The majority of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo understand how important a logo design is for their business so they are much more vested in the end result. Every logo job possesses it’s allotment of obstacles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Illinois publication author

Red Panda Publishers | Logo Design Project

The book spine is a thin piece of real estate to work with, nevertheless it really is the most vital part of a printed book since it is often the very first thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books. This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and go yet it seems that in many occurrences 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was undoubtedly a winner.

 Illinois logo style made use of for advertising as well as a label design for Vintage Instance features an archaic typeface layout.

Vintage Case | Logo Design Project

Vintage case specialized in all new cases for music instruments, that appeared to be vintage cases. For this business logo concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Illinois, style consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design Project

Dental logos can be one of the most difficult logo design projects due to the fact that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession. I actually enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.
William McNally logo created for a family nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project. The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.
Logo layout created for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a spirit of calmness and connection for their new hair salon. I came up with a concept that did not go the obvious route of making merely a stylized orchid but rather designed a logo design which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead laid the emphasis on the feeling that they wanted to forecast to their patrons.
Arabian horse logo style developed for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design Project

ImageCo developed a unique logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine lineages in the entire world.
Las Cafe logo style a little dining establishment, layout includes a customized manuscript font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo layout a little restaurant, style includes a customized manuscript font which hovers over a team of elaborate lines and dots.

Logo style for a software programmer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance behind a business logo is just as important as how it serves the company it represents.

Advance logo layout developed for a Illinois interior developer, design attribute a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design Project

Evolv Design is a Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Illinois logo design job was carried out for a management specialist that aids business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned items to other sports enthusiasts.

I designed their Illinois business logo design with an illustration which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design

The MQ farms brand idea wasn’t really created for an Illinois area farm it was really developed for a commodities broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projects confidence, effectiveness, and wealth.

 Illinois Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.

Logo developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.