Illinois Logo Design

Every new Illinois  organization knows they need a logo, but few new business owners entirely understand the essential role their business logo can perform in their becoming successful, or the reason that one business logo performs far better than another. A business logo has an instant and lasting influence on the growth of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Illinois companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not demand contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the town and wished to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I accomplished each of the tasks via developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria made for Illinois clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the branch of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog designed for a family members enjoyable center in Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - developed for Illinois traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead convey emotional journeys through the pictures they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Illinois  logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

Illinois logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo understand how important a logo design is for their organization so they are much more invested in the outcome. Every logo project has it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most essential part of a printed book because it is often the very first thing a person sees in the book store. For a publishing company, it’s the best opportunity they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances 1 of the things people tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was surely a victory.

Illinois logo design utilized for advertising and a label layout for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be vintage cases. For this business logo design I sought to come up with a logo that offered a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Illinois, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects because it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of contentment and elegance for their new hair salon. I created a design which didn’t go the obvious route of making simply a stylized orchid but instead crafted a business logo which implied a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo layout created for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype concept fashioned to symbolize the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe logo layout a little restaurant, design consists of a changed manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a customized script typeface which hovers above a group of elaborate lines and dots.

Logo design for a software designer the layout attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it serves the company it represents.

Evolve logo layout created for a Illinois interior designer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Illinois  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Illinois logo design assignment was carried out for a management specialist that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned equipment to other sports enthusiasts.

I designed their Illinois business logo design with a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an Illinois  farm it was in reality developed for a products broker, and this brand was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects self-assurance, success, and opulence.

 Illinois  Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.