Some work speaks for itself...

Acute Care 360 ImageCo, Albany Park, Illinois, IL,

ImageCo, Albany Park, Illinois, IL,

Evolv Design logo designed by ImageCo, Albany Park, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Albany Park, Illinois, IL,

Albany Park, Illinois, IL,

ImageCo, Albany Park, Illinois, IL,
ImageCo, Albany Park, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Albany Park, Illinois, IL,

FSA OK logo designed by ImageCo, Albany Park, Illinois, IL,

Emerald Heights logo designed by ImageCo, Albany Park, Illinois, IL,

Club Sapphire logo designed by ImageCo, Albany Park, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Albany Park, Illinois, IL,

School board logo designed by ImageCo, Albany Park, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Albany Park, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Albany Park, Illinois, IL,

Smart kernels logo designed by ImageCo, Albany Park, Illinois, IL,

...our work speaks for our clients

ImageCo Logo & Sign

For over twenty years ImageCo has been helping entrepreneurs develop memorable brand identities. We’ve undertaken brand design work for builders, colleges, diamond miners, party planners, bistros, retailers, and practically every other kind of business concern you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign and because of this technique our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first technique insures that our logos are equally effective whether they are used in television commercials or web headers, they are consistently recognizable, understood, and remembered no matter of size or function.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you may have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. No matter the type of project we accept, business logo, website design, trade show banners, or commercial sign, we do not, and never will farm out our customer’s work to agencies based outside the United States. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and imposes the terms of how my customers and I conduct business.

Albany Park Logo Design

Every new Albany Park organization realizes that they need a logo, but few start-ups thoroughly understand the vital role their business logo can play in their success, or the reason that one logo design works more effectively than another. A business logo has a critical and sustaining influence on the growth of a business, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Albany Park businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t need deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the act of noting something so that it could be distinguished, its genesis comes from the mark burned onto livestock. Today a brand symbolizes virtually anything with a motive, regardless if it be earnings or politics, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to produce a mental image that the target market will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone says the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of many branding companies you’ll find that they are frequently rebranded advertising companies. When someone states they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps form the image of a company, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and pamphlets. Some identity designers also build websites and also user interfaces. The vital role of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of affecting actions, results and also perceptions.

select signs/logos

Retro logo design of a bike produced for a Albany Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening in an older section of the city and wanted to project a vintage tone without appearing as monotonous or low energy. I fulfilled the two jobs by means of creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscope slide and also germs developed for Albany Park medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo style with a jumping green frog designed for a family fun center in Albany Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - made for Albany Park travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Albany Park logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Albany Park logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased assessments on the value of a concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo recognize how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo design job has it’s allotment of difficulties, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Albany Park book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is in most cases the initial thing a person views in the book shop. For a publishing company, it’s the opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was surely a success.

 Albany Park logo style used for advertising and marketing and also a tag layout for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I strove to come up with a logo that had a fluid retro feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Albany Park, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be comprehended.

Logo design produced for a Albany Park hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a sense of peace and class for their new hair salon. I came up with a concept which didn’t go the obvious course of creating merely a stylized orchid but rather designed a logo design that suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to transmit to their patrons.

Arabian horse logo style created for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original brand design tailored to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe, A Albany Park Coffee shop logo layout a small restaurant, style includes a changed script font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style includes a customized manuscript font style which floats over a group of elaborate lines as well as dots.

Logo style for a software application designer the style functions as well as famous Albany Park component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a company logo is equally as important as how it brands the company it represents.

Progress logo style produced for a Albany Parkinterior developer, layout feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Albany Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Albany Park, the personalities for letter V and A in middle of the word advanced have been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Albany Park logo design project was done for a management guide that helps business professionals to become more effective at handling people, expectations, and productivity.

A Albany Park business logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned goods to other sports enthusiasts.

I tailored their Albany Park business logo design utilizing an illustration that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Albany Park company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Albany Park area farm it was in reality designed for an investments broker, and this particular trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projects self-assurance, success, and wealth.

 Albany Park Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for outwardly encountering arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Fortunately, in this case, I struck a bullseye with the 1st try.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous Albany Park sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to design a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Electrical sign design for Albany Park restaurnat designed by Albany Park Sign Shop
Albany Park logo design and brand identity design for Albany Park companies
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,

Logo designed by ImageCo, Albany Park, Illinois, IL,

Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,
Logo designed by ImageCo, Albany Park, Illinois, IL,