Alton Logo Design

Nearly every new Alton venture understands that they need a logo, yet few entrepreneurs entirely are aware of the crucial role their company logo will play in their financial success, or why one logo works far better than another. A company logo has an immediate and lasting effect on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Alton businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Alton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of town and hoped to cast a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved the two jobs by developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as germs made for Alton clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the field of medicine that works with the clinical examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping green frog made for a household enjoyable center in Alton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Alton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Alton logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Alton logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design recognize how vital a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s share of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Alton book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a printed book since it is often the initial thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was surely a victory.

 Alton logo layout made use of for marketing and a label style for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be older cases. For this business logo design I sought to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Alton, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs considering that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo style created for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a spirit of serenity and connection for their new hair studio. I came up with a concept that did not go the obvious path of designing simply a stylized orchid but alternatively designed a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept styled to embody the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Coffee shop logo layout a tiny restaurant, layout includes a modified manuscript typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design includes a changed script font style which hovers over a team of luxuriant lines and dots.

Logo style for a software developer the design features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is just as important as how it brands the enterprise it stands for.

Progress logo style developed for a Alton indoor developer, style feature a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Alton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Alton logo design project was done for a leadership advisor that assists business leaders to become more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned equipment to other sports enthusiasts. I designed their Alton business logo dsign along with an image which pulls in the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Alton regional farm it was really devised for a commodities broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a graphic that projected esteem, financial success, and prosperity.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to produce a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.