Arlington Heights Logo Design

Each and every new Arlington Heights business understands that they are in need of a logo, however few new business owners fully recognize the essential role their logo can play in their success, or the reason that one logo works better than another. A logo design has a critical and long-term effect on the prosperity of a company, pick the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Arlington Heights companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle produced for a Arlington Heights coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older part of the area and hoped to project an old-fashioned atmosphere without coming across as monotonous or low energy. I achieved both of these tasks by means of developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria created for Arlington Heights medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the field of healthcare which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and more memorable.

logo design with a leaping eco-friendly frog created for a family members fun center in Arlington Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and also a tree - made for Arlington Heights travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Arlington Heights logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Arlington Heights logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get unbiased judgements on the value of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo design realize how vital a logo design is for their company so they are much more vested in the outcome. Every logo project possesses it’s share of hurdles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Arlington Heights book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most critical part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book shop. With regard to a publisher, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was undoubtedly a success.

 Arlington Heights logo style made use of for marketing as well as a tag style for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Arlington Heights, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout created for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried an atmosphere of calmness and connection for their new hair studio. I created a design that did not go the obvious path of designing just a stylized orchid but instead delivered a company logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they wanted to project to their clients.

Arabian steed logo design produced for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind custom logo concept fashioned to epitomize the unique physical traits of the Arabian kind of horses. With an unique head shape and high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe logo design a little restaurant, layout contains a changed manuscript font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a customized manuscript typeface which floats above a team of ornate lines and also dots.

Logo design for a software programmer the style attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it serves the company it represents.

Progress logo layout produced for a Arlington Heights interior developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Arlington Heights logo design project was performed for a management specialist that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned goods to other sports enthusiasts. I created their Arlington Heights logo dsign using a graphic which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Arlington Heights regional farm it was actually designed for an investments broker, and this logo design was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projected esteem, financial success, and luxury.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.