Arlington Heights, Illinois Logo Design

Each and every new Arlington Heights organization realizes that they require a logo, however few entrepreneurs fully realize the essential role their company logo will play in their financial success, or exactly why one logo works far better than another. A logo design has an immediate and long-term influence on the success of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Arlington Heights, Illinois businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo style of a bicycle developed for a Arlington Heights, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old section of the area and wished to project an old-fashioned vibe without coming across as monotonous or low energy. I fulfilled both tasks via creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscope slide and also bacteria created for Arlington Heights, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family fun facility in Arlington Heights, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and a tree - made for Arlington Heights, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I tried to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Arlington Heights logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Arlington Heights logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get impartial viewpoints on the value of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo realize how crucial a logo is for their company so they are way more vested in the result. Every logo design project possesses it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Arlington Heights, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most important part of a printed book because it is ordinarily the first thing a person sees in the bookstore. With respect to a publishing company, it’s the best opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a success.

 Arlington Heights logo style made use of for marketing as well as a tag layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Arlington Heights, Illinois, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated an atmosphere of serenity and connection for their new hair studio. I came up with a design that did not go the obvious course of designing merely a stylized orchid but rather created a logo that suggested a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo layout produced for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design styled to manifest the unique physical traits of the Arabian breed of equines. With an unique head form and higher tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, style includes a changed script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized script typeface which hovers above a group of luxuriant lines and also dots.

Logo style for a software developer the style functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it serves the business it stands for.

Advance logo layout produced for a Arlington Heights, Illinois interior developer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Arlington Heights, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Arlington Heights, Illinois logo design project was undertaken for a management guide that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used products to other sports enthusiasts. I designed their Arlington Heights logo dsign along with an illustration that garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Arlington Heights, Illinois regional farm it was really devised for a commodities broker, and this business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projected self-assurance, effectiveness, and opulence.

 Arlington Heights Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the first try.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.