Aurora, Illinois Logo Design

Every new Aurora business realizes that they need a logo, however few entrepreneurs thoroughly realize the vital role their organization logo can make in their becoming successful, or the reason that one logo design performs more effectively than another. A logo has an instant and long-term effect on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Aurora, Illinois businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Aurora, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an old section of the area and hoped to project a nostalgic feel without coming across as boring or low energy. I accomplished both tasks by means of designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria created for Aurora, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the field of healthcare that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a leaping green frog developed for a family members fun center in Aurora, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Aurora, Illinois traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences through the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Aurora logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Aurora logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get objective viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo design realize how important a logo design is for their business so they are much more invested in the end result. Every logo job possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Aurora, Illinois book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most critical part of a printed book since it is in most cases the very first thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the items consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was certainly a success.

 Aurora logo layout used for advertising and also a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be older cases. For this brand design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Aurora, Illinois, layout include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of simplicity and class for their new hair salon. I created a design which did not go the obvious path of creating just a stylized orchid but instead crafted a business logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to project to their clients.

Arabian steed logo layout created for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design tailored to symbolize the unique physical traits of the Arabian breed of equines. By having a different head shape and very high tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a small dining establishment, layout contains a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout consists of a modified manuscript font style which hovers over a group of elaborate lines as well as dots.

Logo design for a software application designer the layout features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism behind a logo design is equally as important as how it serves the company it represents.

Advance logo design developed for a Aurora, Illinois indoor developer, layout function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Aurora, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Aurora, Illinois logo design project was performed for a leadership coach that aids business leaders to become more successful at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Aurora logo dsign along with an illustration which garners the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Aurora, Illinois regional farm it was actually designed for an investments broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a image that projected self-assurance, financial success, and prosperity.

 Aurora Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for outwardly encountering arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the very first go.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.