Acute Care 360 ImageCo, Batavia, Illinois, IL,

ImageCo, Batavia, Illinois, IL,

Evolv Design logo designed by ImageCo, Batavia, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Batavia, Illinois, IL,

Batavia, Illinois, IL,

ImageCo, Batavia, Illinois, IL,
ImageCo, Batavia, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Batavia, Illinois, IL,

FSA OK logo designed by ImageCo, Batavia, Illinois, IL,

Emerald Heights logo designed by ImageCo, Batavia, Illinois, IL,

Club Sapphire logo designed by ImageCo, Batavia, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Batavia, Illinois, IL,

School board logo designed by ImageCo, Batavia, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Batavia, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Batavia, Illinois, IL,

Smart kernels logo designed by ImageCo, Batavia, Illinois, IL,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can not reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged from the quality of their design work, if the work in their design portfolio doesn’t contain real world examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they will get paid.

Batavia LOGO DESIGN​

For over 20 years ImageCo has been helping business owners cultivate unforgettable brands. We have performed brand identity design work for builders, schools, heart surgeons, party planners, diners, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first technique insures that our logo designs are just as successful whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of size or function.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design firms that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we do ourselves. No matter the kind of project we take on, business logo, web site, trade show booth, or retail sign, we do not, and never will farm-out our client’s work to agencies located outside the United States. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and imposes the terms of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Batavia organization understands that they require a logo, yet few start-ups fully grasp the vital role their logo will perform in their financial success, or exactly why one logo functions more effectively than another. A business logo has an instant and long-term effect on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Batavia companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a glance.
  2. Scalability: from label to store signs a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design must be enduring and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark as well as the process of denoting something to make sure that it can be recognized, its foundation originates from the brand branded onto livestock. Nowadays a brand symbolizes practically anything with an intention, whether it be revenue or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s objective is to create an image that the target market will likely connect to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of a lot of branding agencies you’ll find that they are frequently re-branded advertising and marketing firms. When a person says they are in marketing lots of people will likely have an idea about what they do. But when somebody claims “I am in branding”… it just seems more attractive, perhaps it’s since many people don’t understand what it means to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that affect view points. This largely includes the name, the logo design, the packaging, the colors used however can additionally consist of audio, illumination, texture, signs, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps shape the image of a business, a product or a company. Brand identity designers create logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, and also pamphlets. Some visual designers also build web sites and user interfaces. The necessary role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing actions, results and understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Batavia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old part of the town and really wanted to cast an old-fashioned atmosphere without appearing as boring or low energy. I achieved the two tasks by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide and germs made for Batavia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, mainly the field of medicine which works with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and even more meaningful.

logo design with a leaping green frog made for a family enjoyable center in Batavia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - designed for Batavia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead project emotional journeys by means of the photos they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Batavia logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Batavia logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo understand how important a logo is for their organization so they are way more vested in the result. Every logo design project has it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Batavia book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a published book due to the fact that it is usually the primary thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases 1 of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Batavia logo layout used for marketing and also a label style for Vintage Instance features an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be older cases. For this business logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Batavia, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a Batavia hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a spirit of relaxation and class for their new hair studio. I created a concept which didn’t go the obvious direction of creating simply a stylized orchid but rather crafted a business logo which implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they wanted to project to their patrons.

Arabian equine logo design developed for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept customized to embody the unique physical traits of the Arabian breed of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe, A Batavia restaurant logo style a little restaurant, layout contains a customized script typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout consists of a modified script font which floats over a group of luxuriant lines and dots.

Logo design for a software application programmer the style attributes and also legendary Batavia aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the business it stands for.

Evolve logo layout produced for a Bataviainterior developer, style feature a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Batavia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Batavia, the characters for letter V and also A in middle of words progressed have been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Batavia logo design project was performed for a leadership guide that aids business professionals to become more effective at managing people, expectations, and productivity.

A Batavia business logo design featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned equipment to other sports enthusiasts.

I designed their Batavia logo design with an illustration that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Batavia company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Batavia regional farm it was really designed for an investments broker, and this brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projected esteem, effectiveness, and wealth.

 Batavia Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly encountering arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the 1st go.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned Batavia sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Electrical sign design for Batavia restaurnat designed by Batavia Sign Business
Batavia logo design and brand identity design for Batavia commercial businesses
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,

Logo designed by ImageCo, Batavia, Illinois, IL,

Logo designed by ImageCo, Batavia, Illinois, IL,

Logo designed by ImageCo, Batavia, Illinois, IL,

Logo designed by ImageCo, Batavia, Illinois, IL,

Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,
Logo designed by ImageCo, Batavia, Illinois, IL,