Bellwood Logo Design

Each and every new Bellwood business realizes that they need a logo, yet few entrepreneurs fully realize the essential role their logo design can make in their becoming successful, or the reason that one logo design functions far better than another. A business logo has an instant and lasting impact on the growth of a company, go with the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Bellwood businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a Bellwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old section of the community and wanted to project a retro atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by means of developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Bellwood clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, especially the branch of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and even more memorable.

logo layout with a leaping environment-friendly frog made for a family members fun center in Bellwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - created for Bellwood traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but instead reveal emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bellwood logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Bellwood logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with people that they don’t even know so as to get neutral opinions on the merit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how vital a logo is for their company so they are much more vested in the outcome. Every logo design job possesses it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Bellwood publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most important part of a published book since it is usually the initial thing a person views in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances one of the things people tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a winner.

 Bellwood logo style made use of for marketing as well as a label layout for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Bellwood, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design features 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of ease and connection for their new hair studio. I came up with a concept that did not go the obvious course of crafting just a stylized orchid but alternatively delivered a business logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo design developed for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept customized to display the unique physical traits of the Arabian type of horses. By having a different head form and higher tail posture, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Cafe logo layout a tiny dining establishment, design contains a changed script font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design contains a changed script typeface which hovers above a group of ornate lines and also dots.

Logo layout for a software program developer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance behind a business logo is equally as important as how it brands the business it stands for.

Progress logo design created for a Bellwood indoor designer, design function a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bellwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have actually been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bellwood logo design assignment was performed for a management expert that enables business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their used goods to other sports enthusiasts. I tailored their Bellwood logo design dsign with an illustration that grabs the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Bellwood area farm it was really created for an investments broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected self-assurance, financial success, and opulence.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.