Bensenville Logo Design

Every new Bensenville company understands that they are in need of a logo, yet few new business owners fully realize the key role their company logo can take in their success, or why one logo performs better than another. A logo design has an immediate and lasting effect on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Bensenville businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike produced for a Bensenville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old section of town and wished to visualize a vintage atmosphere without appearing as boring or low energy. I achieved both of these jobs by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria developed for Bensenville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the field of healthcare which deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and much more memorable.

logo design with a leaping green frog developed for a family enjoyable facility in Bensenville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Bensenville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the photos they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bensenville logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Bensenville logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a client I urge them to share it with friends and family as well as with individuals that they don’t actually know so as to get impartial judgements on the merit of a concept. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design understand how essential a logo design is for their company so they are way more vested in the outcome. Every logo design job possesses it’s share of obstacles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Bensenville book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a published book because it is in most cases the first thing a person sees in the book store. For a publisher, it’s the absolute best opportunity they will likely ever have to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a winner.

 Bensenville logo design used for advertising and marketing and a label style for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be vintage cases. For this business logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Bensenville, design include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs considering that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 personalities staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a spirit of contentment and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of making just a stylized orchid but alternatively designed a company logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they wanted to forecast to their patrons.

Arabian horse logo design produced for a steed cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept customized to display the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the most easily identifiable equine types in the world.

Las Coffee shop logo style a tiny restaurant, design includes a changed script typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a changed script typeface which hovers over a group of elaborate lines and also dots.

Logo design for a software designer the style features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it brands the company it stands for.

Develop logo style created for a Bensenville interior designer, design function a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bensenville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bensenville logo design project was carried out for a leadership consultant that aids business professionals to develop into more effective at managing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I designed their Bensenville business logo dsign with a graphic that garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an Bensenville area farm it was actually designed for an investments broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projected trust, financial success, and luxury.
Logo developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.