Berwyn Logo Design

Nearly every new Berwyn organization understands that they are in need of a logo, however few new business owners entirely understand the vital role their organization logo will make in their becoming successful, or the reason that one logo functions more effectively than another. A business logo has a critical and long-term effect on the financial success of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Berwyn companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Berwyn coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older part of town and really wanted to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I fulfilled both tasks by means of creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria made for Berwyn medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, especially the field of medicine that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo design with a jumping environment-friendly frog developed for a household fun facility in Berwyn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - created for Berwyn traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys through the pictures they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Berwyn logo but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Berwyn logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the value of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to create their logo realize how important a logo is for their company so they are much more invested in the end result. Every logo design job has it’s share of obstacles, however the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Berwyn book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most important part of a published book given that it is often the initial thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever get to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the items people often tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was definitely a victory.

 Berwyn logo design used for marketing and a label design for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be much older cases. For this custom logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Berwyn, design include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design produced for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a sense of simplicity and class for their new hair salon. I came up with a design which didn’t go the obvious route of designing simply a stylized orchid but instead crafted a business logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they wanted to forecast to their patrons.

Arabian steed logo design produced for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design styled to embody the unique physical traits of the Arabian type of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo design a tiny restaurant, design contains a modified script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout contains a changed script font style which floats above a group of ornate lines as well as dots.

Logo design for a software programmer the style attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the substance supporting a logo is equally as important as how it serves the organization it represents.

Advance logo layout developed for a Berwyn interior developer, layout function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berwyn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Berwyn logo design assignment was performed for a management advisor that aids business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their secondhand products to other sports enthusiasts. I designed their Berwyn logo dsign using an image which captures the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Berwyn area farm it was in reality designed for a products broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a image that projects trust, success, and opulence.
Logo design created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.