Acute Care 360 ImageCo, Berwyn, Illinois, IL,

ImageCo, Berwyn, Illinois, IL,

Evolv Design logo designed by ImageCo, Berwyn, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Berwyn, Illinois, IL,

Berwyn, Illinois, IL,

ImageCo, Berwyn, Illinois, IL,
ImageCo, Berwyn, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Berwyn, Illinois, IL,

FSA OK logo designed by ImageCo, Berwyn, Illinois, IL,

Emerald Heights logo designed by ImageCo, Berwyn, Illinois, IL,

Club Sapphire logo designed by ImageCo, Berwyn, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Berwyn, Illinois, IL,

School board logo designed by ImageCo, Berwyn, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Berwyn, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Berwyn, Illinois, IL,

Smart kernels logo designed by ImageCo, Berwyn, Illinois, IL,

TIPS ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their portfolio does not contain real world examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to mirror your unique vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Berwyn LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds grow unforgettable brand identities. We have performed brand design work for ranchers, educational institutions, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electric sign. Because of our sign first technique our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first method insures that our logos are just as reliable whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and always remembered no matter of size or application.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design companies that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we do in-house. No matter the kind of project we accept, business logo, website design, trade show exhibit, or retail sign, we do not, and never will job-out our client’s projects to agencies based outside the US. When you phone us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and imposes the terms of how my customers and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Berwyn business understands that they require a logo, yet few new business owners thoroughly realize the vital role their logo will perform in their success, or exactly why one logo design works more effectively than another. A logo has an immediate and lasting effect on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Berwyn companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glance.
  2. Scalability: from label to store signs a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a logo design needs to be timeless and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark and also the process of noting something so that it can be recognized, its origin originates from the mark branded onto animals. Today a brand symbolizes pretty much anything with an intention, whether it be revenue or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to develop an image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people buy those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of most branding companies you’ll discover that they are quite often rebranded advertising and marketing agencies. When someone says they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps shape the perception of a firm, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also design websites and also software interfaces. The necessary duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of affecting actions, results and perceptions.

select SIGNS & LOGOS

Retro logo style of a bicycle produced for a Berwyn coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older section of the community and really wanted to project an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished both jobs by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as germs created for Berwyn medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, especially the branch of medicine that works with the clinical assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog made for a household fun facility in Berwyn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Berwyn travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Berwyn logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Berwyn logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased assessments on the merit of a design. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how important a logo design is for their business so they are much more invested in the outcome. Every logo design project has it’s portion of obstacles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Berwyn publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most essential part of a published book considering that it is ordinarily the very first thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the things people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was surely a success.

 Berwyn logo design used for advertising and marketing and also a label style for Vintage Case includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this custom logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Berwyn, design consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo layout developed for a Berwyn hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a spirit of relaxation and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but alternatively delivered a business logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately placed the attention on the feeling that they wanted to forecast to their clients.

Arabian equine logo style developed for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design customized to display the unique physical traits of the Arabian pedigree of equines. With a different head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the whole world.

Las Cafe, A Berwyn Coffee shop logo design a small dining establishment, style consists of a customized script font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout contains a customized script font style which hovers over a team of elaborate lines as well as dots.

Logo layout for a software designer the layout attributes as well as iconic Berwyn component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the significance behind a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout produced for a Berwyninterior designer, style feature a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berwyn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Berwyn, the characters for letter V and A in center of the word progressed have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Berwyn logo design project was done for a leadership specialist that assists business leaders to become more successful at managing people, expectations, and productivity.

A Berwyn business logo layout featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand products to other sports enthusiasts.

I created their Berwyn business logo design with an image that garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Berwyn company logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Berwyn regional farm it was actually developed for an investments broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a graphic that projected assurance, financial success, and opulence.

 Berwyn Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for outwardly dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Fortunately, in this case, I struck a bullseye with the very first go.

Logo design created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous Berwyn sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Electrical sign design for Berwyn restaurnat designed by Berwyn Sign Business
Berwyn logo design and brand identity design for Berwyn businesses
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,

Logo designed by ImageCo, Berwyn, Illinois, IL,

Logo designed by ImageCo, Berwyn, Illinois, IL,

Logo designed by ImageCo, Berwyn, Illinois, IL,

Logo designed by ImageCo, Berwyn, Illinois, IL,

Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,
Logo designed by ImageCo, Berwyn, Illinois, IL,