Berwyn, Illinois Logo Design

Nearly every new Berwyn organization realizes that they need a logo, however few entrepreneurs are thoroughly aware of the pivotal role their organization logo can perform in their success, or precisely why one business logo performs more effectively than another. A business logo has a critical and sustaining effect on the growth of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Berwyn, Illinois businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Berwyn, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older section of the community and wished to visualize a nostalgic tone without coming across as stodgy or low energy. I accomplished the two tasks by developing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria created for Berwyn, Illinois clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the field of healthcare which deals with the clinical examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more unforgettable.

logo design with a leaping environment-friendly frog designed for a family members fun facility in Berwyn, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Berwyn, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional journeys by means of the photos they record. The idea behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Berwyn logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Berwyn logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get honest point of views on the value of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how important a logo design is for their company so they are much more invested in the end result. Every logo job has it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Berwyn, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most important part of a published book because it is ordinarily the primary thing a person views in the book shop. With respect to a publisher, it’s the opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was surely a success.

 Berwyn logo style used for marketing and also a label layout for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be older cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Berwyn, Illinois, style consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo style produced for a hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a sense of calmness and elegance for their new hair studio. I came up with a concept which did not go the obvious route of crafting merely a stylized orchid but instead created a company logo that implied a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they really wanted to transmit to their patrons.

Arabian horse logo design created for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe logo style a small restaurant, layout consists of a modified script font style which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a customized script font which hovers over a group of luxuriant lines and dots.

Logo style for a software program developer the layout attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the enterprise it represents.

Evolve logo style produced for a Berwyn, Illinois indoor developer, style function a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Berwyn, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Berwyn, Illinois logo design assignment was carried out for a leadership coach that aids business leaders to develop into more successful at overseeing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned equipment to other sports enthusiasts. I tailored their Berwyn logo design dsign utilizing an illustration that grabs the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Berwyn, Illinois regional farm it was actually devised for a commodities broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected assurance, effectiveness, and luxury.

 Berwyn Logo design for a nonprofit, Turning Factor Solutions - the logo design function for externally encountering arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo developed for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to design a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.