Bloomington Logo Design

Every new Bloomington organization understands that they require a logo, but few new business owners entirely comprehend the key role their company logo can play in their financial success, or why one logo functions better than another. A business logo has a critical and long-term impact on the prosperity of a business, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Bloomington companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bicycle created for a Bloomington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old section of the community and hoped to project a nostalgic vibe without appearing as uninteresting or low energy. I achieved both of these tasks by means of developing a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also bacteria developed for Bloomington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more meaningful.

logo layout with a leaping green frog created for a household fun facility in Bloomington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - made for Bloomington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but rather convey emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bloomington logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Bloomington logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased assessments on the value of a design. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design recognize how essential a logo design is for their business so they are much more invested in the end result. Every logo design project possesses it’s share of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Bloomington publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most critical part of a printed book because it is often the first thing a person views in the book store. With regard to a publisher, it’s the most ideal opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many cases one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a success.

 Bloomington logo design made use of for advertising and also a label style for Vintage Case features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Bloomington, layout consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo layout developed for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a spirit of calmness and elegance for their new hair salon. I created a concept that did not go the obvious direction of crafting merely a stylized orchid but rather designed a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they wanted to project to their patrons.

Arabian equine logo design developed for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept fashioned to embody the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse types in the world.

Las Coffee shop logo style a little dining establishment, layout consists of a changed manuscript font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout consists of a customized script typeface which hovers over a group of luxuriant lines and also dots.

Logo style for a software program programmer the design functions as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the company it stands for.

Progress logo design created for a Bloomington interior designer, design feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bloomington logo design assignment was completed for a management advisor that enables business professionals to become more effective at supervising people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned goods to other sports enthusiasts. I created their Bloomington business logo dsign with an illustration that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Bloomington area farm it was really created for a products broker, and this business logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a image that projected self-confidence, financial success, and luxury.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.