Acute Care 360 ImageCo, Bloomington, Illinois, IL,

ImageCo, Bloomington, Illinois, IL,

Evolv Design logo designed by ImageCo, Bloomington, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Bloomington, Illinois, IL,

Bloomington, Illinois, IL,

ImageCo, Bloomington, Illinois, IL,
ImageCo, Bloomington, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Bloomington, Illinois, IL,

FSA OK logo designed by ImageCo, Bloomington, Illinois, IL,

Emerald Heights logo designed by ImageCo, Bloomington, Illinois, IL,

Club Sapphire logo designed by ImageCo, Bloomington, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Bloomington, Illinois, IL,

School board logo designed by ImageCo, Bloomington, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Bloomington, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Bloomington, Illinois, IL,

Smart kernels logo designed by ImageCo, Bloomington, Illinois, IL,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they simply cannot refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged by the quality of their portfolio, if the work in their portfolio does not feature actual samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s goal is to reflect your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Bloomington LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop memorable brands. We have done logo design work for mechanics, colleges, diamond miners, party planners, diners, retailers, and virtually every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be employed as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach guarantees that our logo designs are just as effective whether they are used in television commercials or web headers, they are consistently identifiable, understood, and always remembered irrespective of scale or application.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design companies that you probably have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we do in-house. Regardless of the type of design project we accept, logo, website design, trade show display, or electric sign, we do not, and never will job-out our client’s projects to organizations based outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and determines the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Bloomington business realizes that they need a logo, however few start ups entirely grasp the pivotal role their business logo can play in their becoming successful, or why one logo design functions more effectively than another. A company logo has an instant and lasting impact on the financial success of a business, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Bloomington businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be timeless and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and the act of noting something so that it could be distinguished, its foundation originates from the mark branded onto livestock. Today a brand symbolizes basically anything with a motive, regardless of whether it be profit or political parties, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to create an image that the audience will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people purchase those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of a lot of branding companies you’ll discover that they are frequently rebranded advertising companies. When a person states they are in advertising and marketing most individuals will likely have an idea about what they do. But when someone says “I am in branding”… it just sounds much more attractive, maybe it’s due to the fact that lots of people don’t know what it suggests to be in branding so it comes off as more mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that influence view points. This mostly includes the name, the logo, the product packaging, the different colors utilized however can additionally include sound, lights, texture, signage, just about anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design that helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also brochures. Some visual designers also design websites and software interfaces. The vital role of a brand identity designer is to develop the visual cues and an emotional tone with the goal of influencing activities, outcomes as well as assumptions.

Featured logos & signs

Retro logo layout of a bicycle created for a Bloomington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an older section of the area and really wanted to visualize a vintage atmosphere without appearing as boring or low energy. I fulfilled both tasks by creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs developed for Bloomington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the branch of medicine that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a family fun center in Bloomington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - created for Bloomington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bloomington logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Bloomington logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective point of views on the value of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that tend to hire a professional to design their logo recognize how essential a logo is for their company so they are way more vested in the final result. Every logo design project has it’s share of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Bloomington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most essential part of a printed book since it is ordinarily the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was undoubtedly a success.

 Bloomington logo style made use of for advertising and marketing and also a label design for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Bloomington, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a Bloomington hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried an atmosphere of calmness and class for their new hair salon. I came up with a concept which didn’t go the obvious direction of creating just a stylized orchid but rather crafted a business logo which suggested a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design created for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept customized to manifest the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the entire world.

Las Cafe, A Bloomington restaurant logo style a tiny dining establishment, layout contains a changed script typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a modified script typeface which hovers over a team of luxuriant lines and also dots.

Logo style for a software programmer the design features and also legendary Bloomington element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the business it stands for.

Develop logo design created for a Bloomingtoninterior designer, layout feature a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Bloomington, the characters for letter V as well as A in middle of words advanced have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington logo design project was undertaken for a management consultant that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.

A Bloomington business logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their used goods to other sports enthusiasts.

I created their Bloomington logo design design along with an illustration which grabs the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Bloomington company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Bloomington regional farm it was really designed for a products broker, and this business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projects trust, effectiveness, and opulence.

 Bloomington Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for ostensibly dealing with arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st shot.

Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular Bloomington sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the business owner to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Electrical sign design for Bloomington restaurnat designed by Bloomington Sign Company
Bloomington logo design and brand identity design for Bloomington companies
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,

Logo designed by ImageCo, Bloomington, Illinois, IL,

Logo designed by ImageCo, Bloomington, Illinois, IL,

Logo designed by ImageCo, Bloomington, Illinois, IL,

Logo designed by ImageCo, Bloomington, Illinois, IL,

Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,
Logo designed by ImageCo, Bloomington, Illinois, IL,