Bloomington, Illinois Logo Design

Nearly every new Bloomington business understands that they require a logo, but few new business owners thoroughly recognize the essential role their logo design will play in their becoming successful, or the reason that one logo design performs better than another. A logo design has an immediate and lasting impact on the success of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Bloomington, Illinois companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Bloomington, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old section of the community and wished to project a vintage vibe without coming across as uninteresting or low energy. I achieved the two tasks by means of creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs created for Bloomington, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog made for a household enjoyable facility in Bloomington, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - created for Bloomington, Illinois traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bloomington logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Bloomington logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo understand how vital a logo design is for their business so they are way more invested in the result. Every logo job has it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Bloomington, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is ordinarily the initial thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will likely ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a feeling of airline flight and it was undoubtedly a success.

 Bloomington logo design used for advertising as well as a label design for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be much older cases. For this brand concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Bloomington, Illinois, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo design developed for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a spirit of peace and class for their new hair salon. I came up with a design which didn’t go the obvious path of crafting merely a stylized orchid but alternatively crafted a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to forecast to their patrons.

Arabian equine logo layout produced for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design fashioned to display the unique physical traits of the Arabian type of equines. With a distinctive head form and higher tail posture, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe logo style a small restaurant, layout includes a modified manuscript font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style includes a customized script font which hovers over a group of ornate lines and dots.

Logo design for a software designer the style attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the business it represents.

Advance logo style developed for a Bloomington, Illinois interior developer, style function a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bloomington, Illinois logo design job was undertaken for a leadership guide that helps business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a place to market their used equipment to other sports enthusiasts. I designed their Bloomington logo dsign with a graphic which grabs the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Bloomington, Illinois area farm it was in reality devised for an investments broker, and this company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projects self-confidence, effectiveness, and affluence.

 Bloomington Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the first try.

Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to create a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.