Bloomington, Illinois Logo Design

Every new Bloomington organization realizes that they are in need of a logo, but few new business owners thoroughly recognize the crucial role their logo design can make in their becoming successful, or the reason that one logo performs better than another. A company logo has an instant and lasting impact on the financial success of a business, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Bloomington, Illinois companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to posters a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be timeless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo style of a bike created for a Bloomington, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of the town and really wanted to visualize a retro feel without appearing as uninteresting or low energy. I fulfilled the two tasks by designing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs designed for Bloomington, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the field of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a jumping green frog designed for a household fun facility in Bloomington, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - created for Bloomington, Illinois traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bloomington logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Bloomington logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get objective assessments on the value of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their business logo realize how vital a logo design is for their company so they are way more invested in the end result. Every logo project has it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Bloomington, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is in most cases the first thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity they will ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a success.

 Bloomington logo layout utilized for advertising and marketing and also a label design for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be vintage cases. For this brand concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Bloomington, Illinois, design include an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout produced for a hair design workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which carried a spirit of simplicity and elegance for their new hair studio. I created a design that didn’t go the obvious route of crafting just a stylized orchid but rather delivered a logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian horse logo design created for a steed cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept tailored to embody the unique physical traits of the Arabian type of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the most immediately identifiable horse lineages in the world.

Las Coffee shop logo design a tiny restaurant, style consists of a customized script font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed script font which floats above a team of elaborate lines and also dots.

Logo style for a software developer the layout functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it serves the enterprise it represents.

Advance logo layout developed for a Bloomington, Illinois interior designer, style function a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bloomington, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bloomington, Illinois logo design assignment was carried out for a management specialist that helps business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand products to other sports enthusiasts. I tailored their Bloomington logo design dsign utilizing an image which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Bloomington, Illinois area farm it was in reality developed for a commodities broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projected confidence, success, and opulence.

 Bloomington Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for externally encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Fortunately, in this instance, I struck a bullseye with the very first try.

Logo design created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.