Blue Island Logo Design

Virtually every new Blue Island venture realizes that they are in need of a logo, but few entrepreneurs fully are aware of the crucial role their logo design will play in their success, or exactly why one logo design functions far better than another. A logo has an immediate and lasting effect on the success of a business, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Blue Island companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle developed for a Blue Island coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old section of the community and really wanted to cast an old-fashioned tone without appearing as stodgy or low energy. I achieved both of these tasks by developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria developed for Blue Island medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the branch of healthcare which works with the clinical examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and a lot more meaningful.

logo design with a leaping green frog designed for a family fun facility in Blue Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and a tree - created for Blue Island travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Blue Island logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Blue Island logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family members as well as with people that they don’t even know so as to get honest judgements on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their company so they are much more vested in the outcome. Every logo project has it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Blue Island book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most vital part of a published book since it is ordinarily the primary thing a person sees in the book shop. For a publishing company, it’s the opportunity that they will likely ever have to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences one of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was definitely a victory.

 Blue Island logo layout utilized for advertising and marketing and also a tag design for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this business logo concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Blue Island, design include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a spirit of tranquility and class for their new hair studio. I came up with a design which didn’t go the obvious route of designing simply a stylized orchid but instead crafted a logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is usually the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the perception that they wanted to forecast to their patrons.

Arabian horse logo design produced for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo concept fashioned to display the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine types in the world.

Las Cafe logo design a small dining establishment, layout consists of a modified manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a customized script font style which floats above a team of ornate lines as well as dots.

Logo style for a software application designer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it serves the enterprise it stands for.

Develop logo style produced for a Blue Island interior designer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Blue Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Blue Island logo design assignment was completed for a management expert that enables business leaders to become more efficient at managing people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts. I designed their Blue Island logo dsign utilizing a graphic that captures the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Blue Island area farm it was in reality designed for a products broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected self-assurance, success, and wealth.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.