Bolingbrook, Illinois Logo Design

Virtually every new Bolingbrook business realizes that they are in need of a logo, yet few entrepreneurs fully grasp the pivotal role their business logo can make in their becoming successful, or the reason that one business logo works far better than another. A company logo has an instant and lasting effect on the growth of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Bolingbrook, Illinois businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Bolingbrook, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older part of the community and really wanted to cast an old-fashioned vibe without appearing as boring or low energy. I achieved the two tasks via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria created for Bolingbrook, Illinois clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and more meaningful.

logo design with a jumping green frog made for a family members fun facility in Bolingbrook, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and a tree - developed for Bolingbrook, Illinois travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead project emotional journeys by means of the images they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bolingbrook logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Bolingbrook logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with folks that they don’t even know so as to get impartial judgements on the benefit of a concept. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design realize how vital a logo is for their company so they are way more vested in the outcome. Every logo design project possesses it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Bolingbrook, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to confering a good sense of air travel and it was certainly a winner.

 Bolingbrook logo style utilized for advertising and a tag design for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this custom logo design I strove to come up with a logo that provided a fluid old style feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Bolingbrook, Illinois, style consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout produced for a hair design studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of relaxation and connection for their new hair salon. I came up with a concept that did not go the obvious direction of designing just a stylized orchid but instead crafted a logo design that implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they really wanted to transmit to their customers.

Arabian steed logo style developed for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design fashioned to epitomize the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Cafe logo style a small dining establishment, style includes a customized manuscript font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design contains a customized script font which floats above a team of elaborate lines and dots.

Logo layout for a software program developer the style attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the meaning behind a logo design is just as important as how it serves the enterprise it represents.

Advance logo style produced for a Bolingbrook, Illinois interior designer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bolingbrook, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bolingbrook, Illinois logo design assignment was undertaken for a management specialist that enables business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned items to other sports enthusiasts. I designed their Bolingbrook logo design dsign using an image that garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Bolingbrook, Illinois area farm it was in reality devised for an investments broker, and this particular company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design an identity that projects self-assurance, financial success, and opulence.

 Bolingbrook Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally dealing with arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.