Bourbonnais Logo Design

Virtually every new Bourbonnais organization knows they are in need of a logo, yet few new business owners entirely are aware of the crucial role their company logo will take in their financial success, or precisely why one logo works more effectively than another. A logo has an instant and long term influence on the growth of a business, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Bourbonnais businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Bourbonnais coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old section of town and wanted to cast a vintage feel without appearing as stodgy or low energy. I achieved both tasks by designing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria created for Bourbonnais medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, especially the branch of healthcare which works with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog designed for a family fun center in Bourbonnais.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Bourbonnais traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather convey emotional experiences through the pictures they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bourbonnais logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Bourbonnais logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design recognize how vital a logo is for their organization so they are way more vested in the final result. Every logo job possesses it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Bourbonnais publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most important part of a printed book considering that it is in most cases the initial thing a person views in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was undoubtedly a winner.

 Bourbonnais logo design used for advertising and also a tag layout for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Bourbonnais, style consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout produced for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a feeling of tranquility and connection for their new hair studio. I created a concept that didn’t go the obvious route of making just a stylized orchid but instead crafted a business logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they wanted to forecast to their clients.

Arabian equine logo layout created for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design customized to display the unique physical traits of the Arabian kind of horses. With a different head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Coffee shop logo design a little restaurant, layout includes a modified script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a changed manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Logo design for a software application programmer the layout features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the business it represents.

Advance logo design developed for a Bourbonnais indoor designer, design function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bourbonnais interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bourbonnais logo design assignment was carried out for a management specialist that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their secondhand products to other sports enthusiasts. I created their Bourbonnais business logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Bourbonnais regional farm it was actually devised for a products broker, and this logo design was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a brand mark that projects assurance, financial success, and luxury.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.