Bradley Logo Design

Virtually every new Bradley venture understands that they are in need of a logo, yet few entrepreneurs entirely are aware of the pivotal role their business logo will make in their success, or the reason that one logo design performs far better than another. A logo has an immediate and sustaining influence on the success of a business, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Bradley businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike produced for a Bradley coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old part of the community and wished to cast a vintage atmosphere without coming across as stodgy or low energy. I accomplished the two tasks by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs made for Bradley clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog designed for a family enjoyable facility in Bradley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - designed for Bradley travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the pictures they record. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bradley logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Bradley logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo is for their business so they are way more invested in the end result. Every logo design job has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Bradley book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most essential part of a published book given that it is in most cases the first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was surely a success.

 Bradley logo layout made use of for marketing as well as a label design for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be antique cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Bradley, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout developed for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a sense of calmness and class for their new hair studio. I came up with a concept that did not go the obvious direction of designing simply a stylized orchid but instead created a logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design produced for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo design fashioned to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head shape and high tail posture, the Arabian is one of the most easily recognizable horse breeds in the world.

Las Cafe logo layout a small restaurant, design consists of a customized manuscript typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized manuscript font style which hovers above a team of luxuriant lines and also dots.

Logo layout for a software developer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the business it stands for.

Advance logo layout developed for a Bradley interior developer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bradley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bradley logo design project was undertaken for a leadership advisor that helps business professionals to develop into more efficient at managing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their used equipment to other sports enthusiasts. I designed their Bradley logo dsign along with an image which grabs the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Bradley area farm it was really created for a commodities broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected confidence, success, and affluence.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to create a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.