Brookfield Logo Design

Nearly every new Brookfield business knows they are in need of a logo, however few entrepreneurs fully recognize the vital role their company logo can take in their financial success, or precisely why one logo design performs more effectively than another. A logo has a critical and long-term effect on the success of a company, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Brookfield businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike developed for a Brookfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older section of the town and really wanted to visualize a vintage feel without appearing as stodgy or low energy. I fulfilled both tasks by means of developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide as well as bacteria made for Brookfield clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping green frog created for a family fun center in Brookfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Brookfield travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences through the images they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Brookfield logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Brookfield logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family members as well as with people that they don’t actually know so as to get honest judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design recognize how vital a logo is for their organization so they are way more invested in the result. Every logo job possesses it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Brookfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most crucial part of a published book considering that it is often the first thing a person sees in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Brookfield logo style utilized for advertising and marketing as well as a label style for Vintage Case features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that had a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Brookfield, layout consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects due to the fact that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design produced for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried an atmosphere of serenity and elegance for their new hair studio. I created a concept that did not go the obvious route of crafting simply a stylized orchid but rather designed a business logo that suggested an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to project to their patrons.

Arabian equine logo layout created for an equine ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo concept styled to embody the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the entire world.

Las Cafe logo style a little restaurant, layout consists of a customized manuscript font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a customized script font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software application programmer the layout functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the meaning supporting a business logo is just as important as how it serves the company it stands for.

Evolve logo style produced for a Brookfield interior developer, style attribute a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brookfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brookfield logo design assignment was undertaken for a leadership advisor that enables business leaders to become more effective at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned items to other sports enthusiasts. I designed their Brookfield logo dsign along with a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Brookfield area farm it was actually developed for an investments broker, and this logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected confidence, success, and luxury.
Logo made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.