Buffalo Grove Logo Design

Each and every new Buffalo Grove venture understands that they need a logo, however few new business owners thoroughly are aware of the essential role their logo will play in their success, or the reason that one logo design performs better than another. A logo has a critical and long-term impact on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Buffalo Grove companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike developed for a Buffalo Grove coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older section of the town and hoped to cast a retro atmosphere without appearing as stodgy or low energy. I fulfilled each of the jobs via creating a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also germs developed for Buffalo Grove medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and much more memorable.

logo style with a jumping environment-friendly frog designed for a family fun center in Buffalo Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - created for Buffalo Grove traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Buffalo Grove logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Buffalo Grove logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo design realize how crucial a logo is for their organization so they are much more vested in the result. Every logo design job has it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Buffalo Grove book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a published book given that it is in most cases the first thing a person views in the bookstore. With respect to a publisher, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a victory.

 Buffalo Grove logo style used for advertising and marketing as well as a tag style for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this brand design I attempted to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Buffalo Grove, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the chance to be understood.

Logo design produced for a hair style workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a spirit of serenity and connection for their new hair studio. I came up with a concept that did not go the obvious path of making merely a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to project to their patrons.

Arabian horse logo design created for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept styled to display the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a small dining establishment, layout contains a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a changed manuscript font which floats over a team of ornate lines as well as dots.

Logo design for a software application programmer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it brands the organization it stands for.

Develop logo layout created for a Buffalo Grove interior designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Buffalo Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Buffalo Grove logo design project was performed for a leadership guide that enables business leaders to become more effective at managing people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned equipment to other sports enthusiasts. I tailored their Buffalo Grove logo dsign with an image that captures the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Buffalo Grove regional farm it was really devised for a products broker, and this particular logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce an identity that projected esteem, success, and luxury.
Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.