Champaign, Illinois Logo Design

Every new Champaign business person understands that they require a logo, however few new business owners thoroughly understand the key role their company logo will take in their success, or the reason that one logo design works more effectively than another. A logo has a critical and long term impact on the viability of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Champaign, Illinois companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle created for a Champaign, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of the community and wished to project an old-fashioned feel without appearing as stodgy or low energy. I accomplished both jobs via creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and germs developed for Champaign, Illinois medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, especially the field of medicine which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog created for a family members fun facility in Champaign, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Champaign, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the images they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Champaign logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Champaign logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced point of views on the merit of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design recognize how crucial a logo is for their business so they are much more vested in the final result. Every logo design job has it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Champaign, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most essential part of a published book since it is often the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was certainly a success.

 Champaign logo layout utilized for marketing and also a tag design for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be vintage cases. For this brand concept I sought to come up with a logo that had a fluid nostalgic feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Champaign, Illinois, design consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo design produced for a hair design workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a spirit of relaxation and elegance for their new hair studio. I created a concept that did not go the obvious course of making simply a stylized orchid but instead created a logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to transmit to their clients.

Arabian steed logo layout developed for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design styled to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most easily recognizable horse types in the world.

Las Coffee shop logo style a small restaurant, design contains a modified manuscript font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a changed manuscript typeface which hovers over a team of elaborate lines and dots.

Logo style for a software program developer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning supporting a business logo is just as important as how it brands the company it stands for.

Evolve logo design developed for a Champaign, Illinois indoor designer, style function a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Champaign, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Champaign, Illinois logo design job was undertaken for a leadership specialist that enables business professionals to become more effective at supervising people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to market their secondhand equipment to other sports enthusiasts. I designed their Champaign business logo dsign using an image which captures the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Champaign, Illinois area farm it was in reality designed for a products broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected trust, effectiveness, and affluence.

 Champaign Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.

Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.