Chicago Logo Design

Each and every new Chicago business understands that they are in need of a logo, yet few new business owners fully realize the essential role their logo design will take in their financial success, or exactly why one logo design performs better than another. A business logo has an immediate and long-term impact on the success of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Chicago companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle developed for a Chicago coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of the town and wished to project a retro tone without coming across as monotonous or low energy. I achieved both tasks via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and germs made for Chicago clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and consequences of diseases, mainly the field of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and even more unforgettable.

logo style with a jumping green frog designed for a family members fun center in Chicago.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for Chicago travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead project emotional experiences through the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chicago logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Chicago logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how crucial a logo is for their company so they are much more invested in the end result. Every logo job possesses it’s allotment of difficulties, however the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Chicago book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most necessary part of a printed book since it is ordinarily the first thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a victory.

 Chicago logo style utilized for marketing as well as a label design for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be antique cases. For this logo design I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Chicago, layout include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo style produced for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a feeling of contentment and connection for their new hair studio. I created a concept that didn’t go the obvious direction of making simply a stylized orchid but rather delivered a logo design which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to project to their customers.

Arabian horse logo design produced for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept styled to display the unique physical traits of the Arabian type of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the world.

Las Cafe logo design a small dining establishment, layout contains a customized manuscript font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized script font style which hovers above a group of luxuriant lines as well as dots.

Logo style for a software program developer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it serves the organization it represents.

Advance logo style developed for a Chicago indoor designer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicago interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chicago logo design assignment was performed for a management expert that assists business leaders to become more successful at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used goods to other sports enthusiasts. I created their Chicago business logo dsign using an image which seizes the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Chicago regional farm it was really devised for a commodities broker, and this brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projects assurance, financial success, and wealth.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.