Chicago, Illinois Logo Design

Nearly every new Chicago business knows they require a logo, yet few entrepreneurs thoroughly recognize the pivotal role their logo design can take in their success, or the reason that one business logo functions far better than another. A company logo has an immediate and sustaining impact on the growth of a company, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Chicago, Illinois companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Chicago, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old part of the area and wished to project an old-fashioned feel without appearing as boring or low energy. I accomplished both of these jobs by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria designed for Chicago, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family fun facility in Chicago, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - created for Chicago, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences through the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Chicago logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Chicago logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get unbiased judgements on the value of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design recognize how essential a logo is for their company so they are much more invested in the outcome. Every logo project has it’s allotment of obstacles, however the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Chicago, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most vital part of a printed book because it is often the primary thing a person views in the book store. With regard to a publishing company, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was surely a success.

 Chicago logo design made use of for advertising and also a label style for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be antique cases. For this logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Chicago, Illinois, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design developed for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a sense of simplicity and connection for their new hair studio. I created a design which didn’t go the obvious path of creating simply a stylized orchid but rather crafted a company logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they wanted to project to their customers.

Arabian horse logo layout produced for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design tailored to symbolize the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript typeface which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a customized script font style which hovers above a group of ornate lines as well as dots.

Logo design for a software program programmer the layout features and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the symbolism behind a business logo is just as important as how it brands the organization it represents.

Develop logo layout developed for a Chicago, Illinois indoor developer, layout function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicago, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chicago, Illinois logo design job was completed for a leadership expert that assists business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their previously owned items to other sports enthusiasts. I designed their Chicago business logo dsign with an image that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Chicago, Illinois regional farm it was actually created for an investments broker, and this particular company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projected confidence, effectiveness, and prosperity.

 Chicago Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly dealing with arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st go.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.