Chicago, Illinois Logo Design

Each and every new Chicago business understands that they require a logo, but few entrepreneurs thoroughly understand the crucial role their business logo will take in their success, or why one business logo performs more effectively than another. A logo design has a critical and sustaining impact on the success of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Chicago, Illinois businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a look.
  2. Scalability: from labels to signboards a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle produced for a Chicago, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the area and really wanted to visualize an old-fashioned tone without coming across as stodgy or low energy. I accomplished the two tasks via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs made for Chicago, Illinois medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and more meaningful.

logo design with a leaping eco-friendly frog created for a family enjoyable facility in Chicago, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - developed for Chicago, Illinois travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Chicago logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Chicago logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get honest judgements on the value of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo design understand how crucial a logo is for their company so they are way more vested in the end result. Every logo design project possesses it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Chicago, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most vital part of a printed book given that it is in most cases the primary thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a success.

 Chicago logo layout made use of for advertising and marketing and a label style for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Chicago, Illinois, design include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects due to the fact that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a feeling of ease and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of designing simply a stylized orchid but instead designed a company logo that implied a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the emotion that they wanted to project to their patrons.

Arabian steed logo design produced for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design tailored to manifest the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the highly immediately recognizable equine breeds in the whole world.

Las Coffee shop logo design a little restaurant, style consists of a modified manuscript font which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout consists of a customized manuscript typeface which floats above a group of ornate lines and dots.

Logo layout for a software application designer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Chicago, Illinois indoor developer, style function a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicago, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chicago, Illinois logo design job was completed for a management consultant that helps business leaders to become more efficient at managing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their used items to other sports enthusiasts. I tailored their Chicago logo design dsign using an image that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Chicago, Illinois area farm it was really devised for a products broker, and this creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projected self-assurance, financial success, and affluence.

 Chicago Logo design for a nonprofit, Turning Point Solutions - the logo design function for ostensibly dealing with arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I nailed a bullseye with the very first try.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.