Acute Care 360 ImageCo, Chicago Loop, Illinois, IL,

ImageCo, Chicago Loop, Illinois, IL,

Evolv Design logo designed by ImageCo, Chicago Loop, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Chicago Loop, Illinois, IL,

Chicago Loop, Illinois, IL,

ImageCo, Chicago Loop, Illinois, IL,
ImageCo, Chicago Loop, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Chicago Loop, Illinois, IL,

FSA OK logo designed by ImageCo, Chicago Loop, Illinois, IL,

Emerald Heights logo designed by ImageCo, Chicago Loop, Illinois, IL,

Club Sapphire logo designed by ImageCo, Chicago Loop, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Chicago Loop, Illinois, IL,

School board logo designed by ImageCo, Chicago Loop, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Chicago Loop, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Chicago Loop, Illinois, IL,

Smart kernels logo designed by ImageCo, Chicago Loop, Illinois, IL,

POINTERS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio does not contain real world samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to mirror your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Chicago Loop LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish notable brands. We have performed logo design work for farmers, colleges, heart surgeons, wedding singers, coffee shops, retail stores, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electric sign. As a result of our sign first technique our logo designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first technique insures that our logo designs are equally successful whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and always remembered regardless of scale or function.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design agencies that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do ourselves. Regardless of the kind of design project we accept, business logo, web site, trade show booth, or retail sign, we do not, and never will job-out our customer’s projects to organizations based outside the USA. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and determines the conditions of how my customers and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

It’s likely that every new Chicago Loop entrepreneur understands that they probably need a logo, but few start ups entirely understand the key role their organization’s logo will make in their becoming successful, or precisely why one logo works more effectively than another. A company logo has an immediate and long term effect on the financial success of a company, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Chicago Loop companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not need consideration, they can be understood in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a logo design should be timeless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark as well as the act of denoting something to make sure that it could be distinguished, its foundation originates from the brand burned onto livestock. These days a brand indicates virtually anything with an objective, whether it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to produce a mental image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of most branding agencies you’ll discover that they are often rebranded marketing firms. When a person states they are in advertising lots of people will likely have an idea about what they do. However when someone states “I am in branding”… it simply sounds more impressive, probably it’s since the majority of people don’t recognize what it indicates to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual components of a product or agency that influence understandings. This mostly includes the name, the logo design, the product packaging, the colors utilized however can likewise consist of sound, lights, texture, signage, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the public image of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and brochures. Some visual designers also design websites as well as software interfaces. The important duty of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing activities, outcomes as well as understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike developed for a Chicago Loop coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an old section of the area and hoped to project a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved the two jobs via developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs developed for Chicago Loop clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the field of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more memorable.

logo style with a jumping eco-friendly frog made for a household enjoyable center in Chicago Loop.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Chicago Loop travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chicago Loop logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Chicago Loop logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial assessments on the value of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how essential a logo design is for their organization so they are way more vested in the outcome. Every logo design project possesses it’s allotment of hurdles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Chicago Loop publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most essential part of a printed book because it is often the initial thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was surely a victory.

 Chicago Loop logo layout utilized for advertising and marketing and also a label layout for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Chicago Loop, design consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo design developed for a Chicago Loop hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a feeling of tranquility and elegance for their new hair salon. I created a design which did not go the obvious path of crafting merely a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they wanted to forecast to their patrons.

Arabian horse logo style produced for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design fashioned to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe, A Chicago Loop Coffee shop logo layout a tiny restaurant, style consists of a modified script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Logo layout for a software program developer the style features and also famous Chicago Loop component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Develop logo design produced for a Chicago Loopindoor designer, style attribute a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicago Loop interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Chicago Loop, the personalities for letter V and also A in center of the word progressed have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chicago Loop logo design assignment was completed for a leadership consultant that helps business leaders to become more efficient at overseeing people, expectations, and profitability.

A Chicago Loop business logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand goods to other sports enthusiasts.

I designed their Chicago Loop logo design design along with an illustration which seizes the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Chicago Loop company logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Chicago Loop regional farm it was actually created for a products broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a image that projects self-assurance, effectiveness, and affluence.

 Chicago Loop Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I hit a bullseye with the first shot.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known Chicago Loop sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Electrical sign design for Chicago Loop restaurnat designed by Chicago Loop Sign Shop
Chicago Loop logo design and brand identity design for Chicago Loop businesses
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,

Logo designed by ImageCo, Chicago Loop, Illinois, IL,

Logo designed by ImageCo, Chicago Loop, Illinois, IL,

Logo designed by ImageCo, Chicago Loop, Illinois, IL,

Logo designed by ImageCo, Chicago Loop, Illinois, IL,

Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,
Logo designed by ImageCo, Chicago Loop, Illinois, IL,