Chicago Loop Logo Design

Nearly every new Chicago Loop venture knows they need a logo, but few new business owners thoroughly understand the key role their organization logo can perform in their financial success, or precisely why one logo design works more effectively than another. A logo design has an immediate and sustaining effect on the growth of a company, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Chicago Loop companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike created for a Chicago Loop coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of the city and hoped to visualize a vintage vibe without coming across as boring or low energy. I fulfilled the two jobs by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs created for Chicago Loop medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, especially the branch of healthcare which deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and even more unforgettable.

logo design with a leaping green frog designed for a family enjoyable facility in Chicago Loop.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Chicago Loop travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Chicago Loop logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Chicago Loop logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family members as well as with folks that they don’t even know so as to get honest point of views on the value of a design. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo realize how important a logo is for their organization so they are way more invested in the outcome. Every logo job possesses it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Chicago Loop book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most necessary part of a published book due to the fact that it is usually the very first thing a person sees in the book store. With regard to a publisher, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was undoubtedly a success.

 Chicago Loop logo design made use of for advertising as well as a label style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Chicago Loop, style include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair layout workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which conveyed a spirit of relaxation and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of designing merely a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to forecast to their patrons.

Arabian horse logo style developed for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design styled to exemplify the unique physical traits of the Arabian kind of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Coffee shop logo design a small restaurant, layout includes a modified manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a modified manuscript font which hovers above a team of elaborate lines as well as dots.

Logo design for a software programmer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it brands the organization it represents.

Develop logo style produced for a Chicago Loop indoor designer, layout function a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chicago Loop interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chicago Loop logo design job was done for a leadership coach that assists business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned items to other sports enthusiasts. I tailored their Chicago Loop logo dsign using an image which garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Chicago Loop area farm it was really designed for an investments broker, and this particular company logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects esteem, success, and wealth.
Logo design created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.