Acute Care 360 ImageCo, Cicero, Illinois, IL,

ImageCo, Cicero, Illinois, IL,

Evolv Design logo designed by ImageCo, Cicero, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Cicero, Illinois, IL,

Cicero, Illinois, IL,

ImageCo, Cicero, Illinois, IL,
ImageCo, Cicero, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Cicero, Illinois, IL,

FSA OK logo designed by ImageCo, Cicero, Illinois, IL,

Emerald Heights logo designed by ImageCo, Cicero, Illinois, IL,

Club Sapphire logo designed by ImageCo, Cicero, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Cicero, Illinois, IL,

School board logo designed by ImageCo, Cicero, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Cicero, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Cicero, Illinois, IL,

Smart kernels logo designed by ImageCo, Cicero, Illinois, IL,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined from the quality of their portfolio, if the work in their portfolio does not feature actual examples chances are they will not be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to echo your personal vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Cicero LOGO DESIGN​

For over two decades ImageCo has been helping business owners develop memorable brands. We have done branding work for mechanics, schools, heart surgeons, party planners, diners, retailers, and just about every other kind of business you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. Because of our sign first technique our designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first technique guarantees that our logos are just as reliable whether they are used in television commercials or website headers, they are consistently recognizable, understood, and always remembered no matter of scale or purpose.

American Made ★ Design

Something that seriously sets ImageCo apart from other design companies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are enlisted to perform, we perform ourselves. Irrespective of the type of design project we undertake, brand identity design, web page, trade show exhibition, or electric sign, we do not, and never will job out our customer’s projects to companies based outside the United States. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and determines the conditions of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Cicero company realizes that they require a logo, however few start ups entirely comprehend the essential role their organization’s logo can perform in their financial success, or the reason that one logo functions better than another. A business logo has a critical and sustaining impact on the financial success of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Cicero companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from label to billboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and the process of denoting something so that it could be distinguished, its genesis comes from the mark burned onto livestock. Today a brand symbolizes practically anything with an intention, regardless of whether it be earnings or politics, a brand is an innate aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone says the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding companies you’ll discover that they are quite often rebranded advertising agencies. When someone says they are in marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the perception of a company, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, and brochures. Some visual designers also design sites and user interfaces. The essential duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting activities, end results as well as perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bike created for a Cicero coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of town and wanted to cast a retro tone without coming across as monotonous or low energy. I achieved each of the jobs by developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Cicero clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the field of medicine which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and more memorable.

logo layout with a jumping environment-friendly frog developed for a family members fun facility in Cicero.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - developed for Cicero travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Cicero logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Cicero logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get objective opinions on the merit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo design is for their organization so they are much more invested in the outcome. Every logo project possesses it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Cicero publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most important part of a published book considering that it is in most cases the primary thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Cicero logo style made use of for advertising and marketing and also a tag layout for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Cicero, design include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout developed for a Cicero hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of calmness and connection for their new hair studio. I came up with a design which did not go the obvious path of designing simply a stylized orchid but instead crafted a logo design which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they wanted to transmit to their clients.

Arabian equine logo design created for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original brand concept styled to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately recognizable equine types in the world.

Las Cafe, A Cicero restaurant logo layout a small restaurant, style consists of a modified script font which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a customized manuscript font which floats over a group of ornate lines and also dots.

Logo layout for a software application programmer the style functions as well as renowned Cicero aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it serves the business it represents.

Evolve logo layout produced for a Ciceroindoor developer, design function a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cicero interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Cicero, the characters for letter V and A in center of the word progressed have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cicero logo design job was done for a management guide that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A Cicero business logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned items to other sports enthusiasts.

I tailored their Cicero business logo design along with an image which garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Cicero company logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually developed for an Cicero regional farm it was in reality created for an investments broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projects self-confidence, success, and affluence.

 Cicero Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for ostensibly facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the first try.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous Cicero sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Electrical sign design for Cicero restaurnat designed by Cicero Sign Business
Cicero logo design and brand identity design for Cicero commercial businesses
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,

Logo designed by ImageCo, Cicero, Illinois, IL,

Logo designed by ImageCo, Cicero, Illinois, IL,

Logo designed by ImageCo, Cicero, Illinois, IL,

Logo designed by ImageCo, Cicero, Illinois, IL,

Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,
Logo designed by ImageCo, Cicero, Illinois, IL,