Collinsville Logo Design

Nearly every new Collinsville venture knows they require a logo, yet few new business owners thoroughly grasp the essential role their business logo will play in their success, or why one business logo performs better than another. A logo has a critical and lasting impact on the prosperity of a company, pick the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Collinsville businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not demand consideration, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Collinsville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old section of the town and wished to cast a nostalgic feel without appearing as uninteresting or low energy. I fulfilled both jobs by designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs made for Collinsville clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and outcomes of diseases, especially the branch of medicine which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog made for a family members enjoyable center in Collinsville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Collinsville traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Collinsville logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Collinsville logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design recognize how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo job has it’s share of obstacles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Collinsville book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most critical part of a published book given that it is often the first thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was certainly a victory.

 Collinsville logo layout made use of for advertising as well as a label layout for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this brand concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Collinsville, style include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo design produced for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a feeling of ease and connection for their new hair studio. I created a design that did not go the obvious route of making simply a stylized orchid but instead created a logo which implied an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately laid the focus on the emotion that they really wanted to forecast to their clients.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo design customized to exemplify the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine lineages in the whole world.

Las Coffee shop logo layout a tiny restaurant, design contains a changed script font style which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design includes a modified manuscript font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software programmer the design functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the enterprise it represents.

Develop logo layout produced for a Collinsville interior designer, layout feature a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Collinsville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Collinsville logo design job was undertaken for a management consultant that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their used equipment to other sports enthusiasts. I designed their Collinsville logo design dsign with a graphic which grabs the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Collinsville area farm it was in reality designed for a commodities broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected self-assurance, success, and prosperity.
Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.