Acute Care 360 ImageCo, Crest Hill, Illinois, IL,

ImageCo, Crest Hill, Illinois, IL,

Evolv Design logo designed by ImageCo, Crest Hill, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Crest Hill, Illinois, IL,

Crest Hill, Illinois, IL,

ImageCo, Crest Hill, Illinois, IL,
ImageCo, Crest Hill, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Crest Hill, Illinois, IL,

FSA OK logo designed by ImageCo, Crest Hill, Illinois, IL,

Emerald Heights logo designed by ImageCo, Crest Hill, Illinois, IL,

Club Sapphire logo designed by ImageCo, Crest Hill, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Crest Hill, Illinois, IL,

School board logo designed by ImageCo, Crest Hill, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Crest Hill, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Crest Hill, Illinois, IL,

Smart kernels logo designed by ImageCo, Crest Hill, Illinois, IL,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined by the quality of their design work, if the work in their portfolio doesn’t contain actual examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to echo your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Crest Hill LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs develop unforgettable brands. We have done brand identity design work for builders, universities, diamond miners, party planners, diners, retail stores, and just about every other kind of business concern you can envision. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electrical sign. As a result of our sign first strategy our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first method guarantees that our logos are just as effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered regardless of scale or function.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design firms that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform ourselves. Irrespective of the type of design project we take on, brand identity design, web page, trade show exhibition, or commercial sign, we do not, and never will job-out our client’s work to agencies based outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the conditions of how my customers and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Crest Hill entrepreneur understands that they require a logo, however few start ups entirely understand the essential role their logo can perform in their success, or the reason that one logo design functions more effectively than another. A company logo has an instant and long term impact on the financial success of a company, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Crest Hill companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a look.
  2. Scalability: from label to store signs a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo design should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of denoting something so that it can be recognized, its genesis originates from the brand burned onto animals. Today a brand signifies basically anything with an intention, regardless if it be earnings or politics, a brand is an intrinsic aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to produce an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone says the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the beginning of many branding firms you’ll discover that they are quite often re-branded advertising and marketing firms. When somebody says they are in advertising most individuals will likely have a preconceived notion about what they do. Yet when somebody states “I’m in branding”… it simply sounds much more attractive, maybe it’s because many people don’t recognize what it means to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or company that affect understandings. This largely includes the name, the logo design, the product packaging, the colors used but can also consist of sound, illumination, texture, signage, actually anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps shape the perception of a company, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and sales brochures. Some identity designers also build sites and software interfaces. The vital function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing actions, outcomes and also understandings.

select signs/logos

Retro logo design of a bicycle created for a Crest Hill coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the city and wanted to visualize a vintage atmosphere without appearing as uninteresting or low energy. I accomplished both of these tasks via creating a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and also germs developed for Crest Hill clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, especially the field of medicine which works with the clinical examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable facility in Crest Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - developed for Crest Hill traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead project emotional experiences through the photos they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Crest Hill logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Crest Hill logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to create their logo understand how important a logo design is for their organization so they are way more invested in the outcome. Every logo job possesses it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Crest Hill book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most crucial part of a published book considering that it is often the very first thing a person views in the book store. Concerning a publisher, it’s the opportunity that they will ever get to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the items folks often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was undoubtedly a victory.

 Crest Hill logo layout utilized for marketing as well as a label layout for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Crest Hill, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a Crest Hill hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a sense of peace and elegance for their new hair salon. I created a design that didn’t go the obvious route of creating merely a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo layout developed for a steed cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept fashioned to manifest the unique physical traits of the Arabian breed of horses. With an unique head shape and high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the world.

Las Cafe, A Crest Hill Coffee shop logo layout a tiny restaurant, design contains a modified manuscript font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout consists of a modified manuscript font which floats over a group of ornate lines as well as dots.

Logo style for a software designer the design attributes and legendary Crest Hill component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it brands the business it represents.

Evolve logo style developed for a Crest Hillindoor designer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Crest Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Crest Hill, the personalities for letter V and A in middle of words progressed have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Crest Hill logo design project was performed for a management guide that helps business leaders to develop into more efficient at supervising people, expectations, and productivity.

A Crest Hill business logo design including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned items to other sports enthusiasts.

I designed their Crest Hill logo design design utilizing an image that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Crest Hill company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Crest Hill regional farm it was really devised for a commodities broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects trust, financial success, and wealth.

 Crest Hill Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly dealing with arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the first go.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known Crest Hill sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to design a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Electrical sign design for Crest Hill restaurnat designed by Crest Hill Sign Company
Crest Hill logo design and brand identity design for Crest Hill commercial businesses
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,

Logo designed by ImageCo, Crest Hill, Illinois, IL,

Logo designed by ImageCo, Crest Hill, Illinois, IL,

Logo designed by ImageCo, Crest Hill, Illinois, IL,

Logo designed by ImageCo, Crest Hill, Illinois, IL,

Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,
Logo designed by ImageCo, Crest Hill, Illinois, IL,