Crest Hill Logo Design

Virtually every new Crest Hill organization knows they are in need of a logo, but few entrepreneurs thoroughly are aware of the pivotal role their organization logo can play in their becoming successful, or precisely why one business logo functions better than another. A company logo has a critical and lasting influence on the success of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Crest Hill companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike created for a Crest Hill coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older section of the city and wanted to project a vintage vibe without appearing as uninteresting or low energy. I achieved the two jobs by creating a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide and bacteria made for Crest Hill clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, especially the field of healthcare that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more meaningful.

logo design with a jumping environment-friendly frog made for a family fun center in Crest Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Crest Hill travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the images they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Crest Hill logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Crest Hill logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get impartial judgements on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo design recognize how essential a logo design is for their business so they are much more invested in the result. Every logo design project has it’s portion of obstacles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Crest Hill book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most critical part of a printed book considering that it is ordinarily the first thing a person views in the bookstore. With regard to a publisher, it’s the most ideal opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was certainly a victory.

 Crest Hill logo style utilized for marketing and a tag layout for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be older cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Crest Hill, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a sense of contentment and elegance for their new hair salon. I created a concept which did not go the obvious direction of designing merely a stylized orchid but rather created a company logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design developed for a horse cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail posture, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Cafe logo style a small restaurant, layout contains a changed script font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software program developer the style attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the symbolism behind a business logo is just as important as how it serves the enterprise it represents.

Evolve logo style developed for a Crest Hill indoor designer, layout attribute a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Crest Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have actually been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Crest Hill logo design job was completed for a management consultant that helps business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand items to other sports enthusiasts. I tailored their Crest Hill logo dsign along with a graphic that captures the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Crest Hill area farm it was in reality created for a commodities broker, and this particular logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projected self-assurance, success, and wealth.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to design a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.