Danville, Illinois Logo Design

Nearly every new Danville organization understands that they require a logo, yet few entrepreneurs entirely understand the pivotal role their business logo will take in their becoming successful, or the reason that one business logo functions more effectively than another. A business logo has a critical and long term impact on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Danville, Illinois businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Danville, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old part of the area and wanted to project an old-fashioned atmosphere without coming across as monotonous or low energy. I fulfilled both of these tasks by creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Danville, Illinois clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog created for a family enjoyable facility in Danville, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Danville, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but instead convey emotional experiences by means of the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Danville logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Danville logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with people that they don’t even know so as to get honest opinions on the value of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo understand how important a logo is for their business so they are much more invested in the outcome. Every logo design job possesses it’s portion of challenges, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Danville, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it is the most necessary part of a published book since it is often the first thing a person sees in the book shop. Concerning a publisher, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to confering a good sense of air travel and it was surely a victory.

 Danville logo design used for advertising and marketing and also a label style for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Danville, Illinois, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design jobs because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout produced for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a spirit of ease and elegance for their new hair salon. I created a design that did not go the obvious direction of creating just a stylized orchid but instead crafted a logo design which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo style created for a horse cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design styled to manifest the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the whole world.

Las Cafe logo style a little dining establishment, style contains a modified script font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a changed manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software program developer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it serves the company it stands for.

Evolve logo style produced for a Danville, Illinois indoor designer, design feature a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Danville, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Danville, Illinois logo design assignment was performed for a management expert that enables business leaders to become more successful at managing people, expectations, and productivity.
A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to market their used goods to other sports enthusiasts. I designed their Danville business logo dsign utilizing a graphic which grabs the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Danville, Illinois area farm it was actually developed for a commodities broker, and this business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a image that projects trust, success, and prosperity.

 Danville Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for externally facing arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the first try.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.