Danville Logo Design

Virtually every new Danville organization understands that they are in need of a logo, but few new business owners entirely are aware of the essential role their company logo can make in their becoming successful, or why one logo works far better than another. A company logo has an instant and lasting influence on the financial success of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Danville companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle created for a Danville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the town and wanted to project an old-fashioned vibe without appearing as monotonous or low energy. I achieved each of the jobs by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria designed for Danville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and even more memorable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Danville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Danville traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Danville logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Danville logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest viewpoints on the value of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo understand how vital a logo is for their company so they are way more vested in the final result. Every logo project possesses it’s allotment of challenges, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Danville publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most vital part of a published book given that it is in most cases the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Danville logo layout utilized for marketing as well as a tag layout for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be vintage cases. For this brand design I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Danville, design include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of simplicity and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of making simply a stylized orchid but alternatively delivered a logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they wanted to transmit to their patrons.

Arabian steed logo style developed for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept fashioned to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Cafe logo style a tiny restaurant, layout contains a customized script font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design contains a changed manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo style for a software program developer the design attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance behind a business logo is equally as important as how it brands the company it represents.

Advance logo design developed for a Danville indoor developer, design attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Danville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Danville logo design assignment was undertaken for a leadership coach that helps business leaders to become more effective at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their used products to other sports enthusiasts. I designed their Danville logo design dsign using an illustration that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Danville area farm it was really created for a commodities broker, and this particular creative logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projected self-confidence, financial success, and affluence.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.