Darien Logo Design

Virtually every new Darien organization realizes that they require a logo, however few entrepreneurs thoroughly realize the essential role their business logo will take in their financial success, or why one business logo functions far better than another. A business logo has an instant and long term impact on the financial success of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Darien companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle produced for a Darien coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the city and wanted to cast a retro tone without coming across as stodgy or low energy. I achieved both tasks by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria designed for Darien clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, mainly the branch of healthcare which works with the clinical evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog developed for a household fun center in Darien.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - developed for Darien traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the photos they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Darien logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Darien logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective judgements on the merit of a design. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how important a logo is for their business so they are much more vested in the outcome. Every logo design job possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Darien book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most necessary part of a printed book due to the fact that it is ordinarily the very first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity they will likely ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was undoubtedly a victory.

 Darien logo style used for marketing and also a label style for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be vintage cases. For this logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Darien, layout consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a spirit of contentment and connection for their new hair studio. I came up with a design that didn’t go the obvious course of creating simply a stylized orchid but instead delivered a company logo which implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to transmit to their customers.

Arabian horse logo style created for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design customized to symbolize the unique physical traits of the Arabian breed of equines. By having a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Coffee shop logo design a tiny restaurant, design consists of a modified script font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design consists of a modified script typeface which floats above a team of elaborate lines as well as dots.

Logo style for a software developer the design functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it brands the company it stands for.

Develop logo design created for a Darien interior developer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Darien interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Darien logo design assignment was performed for a leadership guide that enables business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to market their previously owned items to other sports enthusiasts. I created their Darien business logo dsign with an image that grabs the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Darien area farm it was in reality developed for a products broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a image that projects self-confidence, effectiveness, and luxury.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.