Acute Care 360 ImageCo, Darien, Illinois, IL,

ImageCo, Darien, Illinois, IL,

Evolv Design logo designed by ImageCo, Darien, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Darien, Illinois, IL,

Darien, Illinois, IL,

ImageCo, Darien, Illinois, IL,
ImageCo, Darien, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Darien, Illinois, IL,

FSA OK logo designed by ImageCo, Darien, Illinois, IL,

Emerald Heights logo designed by ImageCo, Darien, Illinois, IL,

Club Sapphire logo designed by ImageCo, Darien, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Darien, Illinois, IL,

School board logo designed by ImageCo, Darien, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Darien, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Darien, Illinois, IL,

Smart kernels logo designed by ImageCo, Darien, Illinois, IL,

STRATEGIES FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they can’t reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real life examples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Darien LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish notable brands. We’ve done branding work for builders, educational institutions, diamond miners, party planners, bistros, retail stores, and virtually every other kind of business concern you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. As a result of our sign first method our identity designs can, and have been employed in everything from clothing labels to neon signs. Our sign first technique guarantees that our logo designs are equally successful whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design firms that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to do, we perform in-house. No matter the type of design project we accept, logo design, website, trade show booth, or electric sign, we do not, and never will job-out our customer’s projects to companies based outside the US. When you contact us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and determines the conditions of how you and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Darien entrepreneur knows they probably need a logo, however few start-ups thoroughly realize the essential role their organization’s logo will play in their becoming successful, or the reason that one logo design performs far better than another. A company logo has an instant and sustaining influence on the success of a company, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Darien companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from label to billboards a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design must be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the act of denoting something so that it could be recognized, its genesis comes from the brand burned onto livestock. Nowadays a brand signifies virtually anything with a motive, whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s objective is to develop an image that the audience will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When a person mentions the names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of a lot of branding companies you’ll find that they are frequently rebranded marketing firms. When somebody claims they are in marketing most people will likely have a preconceived notion about what they do. Yet when somebody says “I’m in branding”… it simply seems more attractive, possibly it’s because many people do not know what it indicates to be in branding so it comes off as more mysterious and attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or business that influence perceptions. This primarily includes the name, the logo design, the product packaging, the different colors used however can also consist of sound, lights, texture, signs, actually anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the image of a company, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some identity designers also build websites and software interfaces. The essential duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing activities, end results as well as perceptions.

Featured logos & signs

Retro logo design of a bike developed for a Darien coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older section of town and hoped to visualize a retro tone without appearing as monotonous or low energy. I fulfilled both of these jobs by developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs made for Darien clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the field of medicine which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog made for a family enjoyable facility in Darien.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - developed for Darien travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead project emotional experiences through the photos they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Darien logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Darien logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get neutral judgements on the value of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo understand how crucial a logo design is for their business so they are much more vested in the end result. Every logo project has it’s share of hurdles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Darien book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most necessary part of a printed book since it is in most cases the primary thing a person views in the book store. With regard to a publishing company, it’s the most ideal opportunity they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was undoubtedly a success.

 Darien logo design used for advertising and marketing as well as a label design for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be much older cases. For this business logo concept I attempted to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Darien, style include an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects because it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design created for a Darien hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of simplicity and elegance for their new hair studio. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but alternatively crafted a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they really wanted to transmit to their patrons.

Arabian equine logo layout created for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logotype design tailored to display the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe, A Darien Coffee shop logo design a tiny dining establishment, layout includes a modified manuscript font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a customized script font which hovers over a group of luxuriant lines and also dots.

Logo design for a software program programmer the layout attributes and also renowned Darien component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo is equally as important as how it serves the organization it represents.

Progress logo layout produced for a Darieninterior developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Darien interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Darien, the characters for letter V and also A in center of the word progressed have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Darien logo design project was carried out for a leadership consultant that helps business leaders to become more successful at managing people, expectations, and profitability.

A Darien business logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their used items to other sports enthusiasts.

I created their Darien business logo design using an illustration that seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Darien company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really designed for an Darien regional farm it was in reality designed for an investments broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projects confidence, financial success, and opulence.

 Darien Logo design for a nonprofit, Turning Factor Solutions - the logo style function for ostensibly encountering arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a popular Darien sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Electrical sign design for Darien restaurnat designed by Darien Sign Business
Darien logo design and brand identity design for Darien commercial businesses
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,

Logo designed by ImageCo, Darien, Illinois, IL,

Logo designed by ImageCo, Darien, Illinois, IL,

Logo designed by ImageCo, Darien, Illinois, IL,

Logo designed by ImageCo, Darien, Illinois, IL,

Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,
Logo designed by ImageCo, Darien, Illinois, IL,