Decatur, Illinois Logo Design

Each and every new Decatur company realizes that they are in need of a logo, but few new business owners thoroughly recognize the crucial role their logo design will perform in their financial success, or why one logo performs more effectively than another. A logo has an immediate and long-term impact on the growth of a company, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of a company.

The logos included in the ImageCo portfolio help Decatur, Illinois companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle produced for a Decatur, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old part of the city and really wanted to cast a vintage feel without appearing as uninteresting or low energy. I accomplished both jobs by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs created for Decatur, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more memorable.

logo design with a jumping green frog developed for a household fun center in Decatur, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Decatur, Illinois traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead convey emotional journeys through the pictures they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Decatur logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Decatur logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the value of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to create their logo comprehend how vital a logo is for their organization so they are much more invested in the final result. Every logo project has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Decatur, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most important part of a published book because it is usually the first thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was certainly a winner.

 Decatur logo design made use of for marketing and a tag layout for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Decatur, Illinois, layout consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a feeling of contentment and elegance for their new hair studio. I came up with a concept that did not go the obvious direction of creating just a stylized orchid but alternatively delivered a company logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo style created for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design fashioned to illustrate the unique physical traits of the Arabian type of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe logo design a tiny restaurant, style contains a changed script font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a customized manuscript font style which hovers above a team of elaborate lines and dots.

Logo style for a software developer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism behind a company logo is just as important as how it serves the business it stands for.

Develop logo design produced for a Decatur, Illinois interior developer, layout feature a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Decatur, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Decatur, Illinois logo design job was done for a management consultant that enables business professionals to become more efficient at supervising people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand items to other sports enthusiasts. I designed their Decatur business logo dsign using an illustration which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Decatur, Illinois area farm it was really created for a products broker, and this particular creative logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects self-confidence, success, and opulence.

 Decatur Logo design for a nonprofit, Turning Point Solutions - the logo design feature for externally encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I struck a bullseye with the 1st go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.