Deerfield Logo Design

Virtually every new Deerfield organization knows they need a logo, however few entrepreneurs fully are aware of the essential role their logo can play in their success, or why one business logo works more effectively than another. A logo design has a critical and lasting impact on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Deerfield companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a Deerfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening in an old section of the town and really wanted to cast a retro vibe without coming across as uninteresting or low energy. I fulfilled each of the jobs by means of developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria designed for Deerfield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and effects of diseases, mainly the field of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and more meaningful.

logo design with a leaping green frog created for a family enjoyable facility in Deerfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and a tree - developed for Deerfield travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead reveal emotional experiences through the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Deerfield logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Deerfield logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral assessments on the worthiness of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo recognize how important a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Deerfield book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most critical part of a published book due to the fact that it is in most cases the primary thing a person sees in the book shop. Regarding a publisher, it’s the best opportunity they will likely ever have to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Deerfield logo layout made use of for advertising and also a label layout for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this business logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Deerfield, layout consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a feeling of contentment and elegance for their new hair salon. I created a design which did not go the obvious path of crafting merely a stylized orchid but alternatively created a company logo that suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo design created for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept tailored to epitomize the unique physical traits of the Arabian kind of horses. By having a different head form and high tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, layout contains a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a changed manuscript font style which floats above a team of ornate lines and dots.

Logo style for a software application developer the layout attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the organization it represents.

Evolve logo style produced for a Deerfield indoor designer, design function a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Deerfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Deerfield logo design project was undertaken for a leadership coach that enables business leaders to become more successful at overseeing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand equipment to other sports enthusiasts. I designed their Deerfield logo dsign with a graphic that seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Deerfield regional farm it was really developed for a products broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a image that projected esteem, financial success, and affluence.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.