DeKalb Logo Design

Every new DeKalb company knows they are in need of a logo, yet few new business owners thoroughly recognize the crucial role their company logo will perform in their becoming successful, or the reason that one logo performs more effectively than another. A business logo has an immediate and sustaining effect on the financial success of a company, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help DeKalb companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a DeKalb coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an old part of the area and wished to cast a retro vibe without appearing as uninteresting or low energy. I achieved both jobs by creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs developed for DeKalb clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, mainly the field of medicine that works with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a family members fun facility in DeKalb.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, and also a tree - created for DeKalb travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  DeKalb logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 DeKalb logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo recognize how vital a logo is for their business so they are way more invested in the result. Every logo project has it’s share of difficulties, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for DeKalb publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most critical part of a published book because it is often the first thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was certainly a success.

 DeKalb logo design used for advertising and marketing and also a tag style for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in DeKalb, style consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a sense of ease and connection for their new hair salon. I created a design that didn’t go the obvious direction of crafting merely a stylized orchid but instead designed a logo design which implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to forecast to their customers.

Arabian equine logo style produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype concept customized to exemplify the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, style contains a modified manuscript typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a modified script font style which floats above a group of ornate lines and dots.

Logo design for a software program programmer the layout features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the symbolism behind a business logo is equally as important as how it brands the company it represents.

Develop logo style produced for a DeKalb indoor developer, design attribute a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a DeKalb interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This DeKalb logo design project was completed for a leadership consultant that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand goods to other sports enthusiasts. I created their DeKalb business logo dsign along with a graphic which garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an DeKalb area farm it was actually developed for an investments broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected assurance, success, and wealth.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.