Des Plaines, Illinois Logo Design

Virtually every new Des Plaines business realizes that they are in need of a logo, but few entrepreneurs entirely realize the essential role their business logo will take in their financial success, or exactly why one business logo functions far better than another. A company logo has a critical and long-term effect on the success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Des Plaines, Illinois companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Des Plaines, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old section of the town and wanted to visualize a retro vibe without appearing as stodgy or low energy. I accomplished both of these tasks via creating a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria developed for Des Plaines, Illinois medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of healthcare which works with the clinical examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog designed for a family fun center in Des Plaines, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Des Plaines, Illinois traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Des Plaines logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Des Plaines logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the benefit of a concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo comprehend how important a logo is for their organization so they are much more invested in the result. Every logo design job possesses it’s portion of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Des Plaines, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most crucial part of a published book considering that it is often the first thing a person sees in the book store. For a publisher, it’s the best opportunity they will ever get to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was definitely a victory.

 Des Plaines logo layout used for advertising and marketing as well as a label layout for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Des Plaines, Illinois, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo jobs considering that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a spirit of ease and connection for their new hair studio. I created a concept which didn’t go the obvious path of creating merely a stylized orchid but alternatively crafted a logo that suggested an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the incorrect route and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to project to their customers.

Arabian equine logo style produced for a steed ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand design customized to display the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout includes a customized manuscript font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a customized manuscript font style which hovers over a group of luxuriant lines and dots.

Logo style for a software program developer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Advance logo style created for a Des Plaines, Illinois indoor developer, layout function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Des Plaines, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Des Plaines, Illinois logo design assignment was done for a leadership expert that assists business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Des Plaines business logo dsign with an illustration which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Des Plaines, Illinois regional farm it was in reality created for a commodities broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected esteem, effectiveness, and prosperity.

 Des Plaines Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly dealing with arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.