Acute Care 360 ImageCo, Douglas, Illinois, IL,

ImageCo, Douglas, Illinois, IL,

Evolv Design logo designed by ImageCo, Douglas, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Douglas, Illinois, IL,

Douglas, Illinois, IL,

ImageCo, Douglas, Illinois, IL,
ImageCo, Douglas, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Douglas, Illinois, IL,

FSA OK logo designed by ImageCo, Douglas, Illinois, IL,

Emerald Heights logo designed by ImageCo, Douglas, Illinois, IL,

Club Sapphire logo designed by ImageCo, Douglas, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Douglas, Illinois, IL,

School board logo designed by ImageCo, Douglas, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Douglas, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Douglas, Illinois, IL,

Smart kernels logo designed by ImageCo, Douglas, Illinois, IL,

STRATEGIES ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to bear in mind that they can’t refund the time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be judged by the quality of their portfolio, if the work in their portfolio does not contain real life samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to mirror your unique vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Douglas LOGO DESIGN​

For over twenty years ImageCo has been helping business owners cultivate memorable brand identities. We have performed branding work for builders, colleges, diamond miners, wedding singers, bistros, retailers, and virtually every other kind of business concern you can envision. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. Because of our sign first method our identity designs can, and have been employed in everything from clothing labels to neon signs. Our sign first technique insures that our logos are just as effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and always remembered irrespective of size or application.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we perform ourselves. Regardless of the type of design project we take on, logo design, business website, trade show exhibit, or retail sign, we do not, and never will contract out our client’s projects to organizations located outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your project and imposes the conditions of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Douglas company realizes that they need a logo, but few start-ups thoroughly realize the crucial role their organization’s logo will make in their becoming successful, or precisely why one logo functions better than another. A business logo has an instant and lasting impact on the growth of a company, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Douglas companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to store signs a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a business logo should be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the process of marking something so that it could be identified, its genesis originates from the mark branded onto livestock. These days a brand symbolizes basically anything with an intention, regardless if it be profit or government agencies, a brand is an inherent aspect of defining the worth of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to create an image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody says the names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the origin of most branding firms you’ll find that they are often rebranded marketing companies. When a person claims they are in advertising most individuals will likely have an idea about what they do. Yet when somebody states “I’m in branding”… it just sounds more impressive, probably it’s since most people don’t fully understand what it suggests to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual elements of a product or company that affect perceptions. This primarily consists of the name, the logo, the product packaging, the colors utilized yet can also consist of sound, lighting, texture, signs, really anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the public image of a business, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and brochures. Some identity designers also develop websites as well as user interfaces. The important function of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting activities, results as well as understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle created for a Douglas coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old section of the area and hoped to project an old-fashioned atmosphere without coming across as uninteresting or low energy. I achieved both tasks by designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide as well as germs made for Douglas clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, especially the branch of medicine which works with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and more memorable.

logo style with a jumping green frog created for a family members enjoyable center in Douglas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Douglas traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Douglas logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Douglas logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo comprehend how vital a logo design is for their organization so they are much more vested in the outcome. Every logo job has it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Douglas publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a published book given that it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of flight and it was surely a winner.

 Douglas logo layout made use of for advertising and marketing as well as a label style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Douglas, style consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo layout created for a Douglas hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a feeling of calmness and connection for their new hair studio. I created a design that didn’t go the obvious path of making simply a stylized orchid but instead created a company logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept fashioned to manifest the unique physical traits of the Arabian kind of equines. With a different head form and higher tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Cafe, A Douglas Coffee shop logo design a small restaurant, design includes a modified script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design consists of a modified manuscript font which floats above a team of elaborate lines and also dots.

Logo layout for a software application designer the layout functions and also iconic Douglas aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it serves the business it represents.

Advance logo style developed for a Douglasindoor developer, layout function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Douglas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Douglas, the personalities for letter V and A in middle of the word progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Douglas logo design assignment was performed for a management specialist that assists business professionals to become more successful at overseeing people, expectations, and profitability.

A Douglas business logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to market their previously owned items to other sports enthusiasts.

I designed their Douglas logo design with a graphic which seizes the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Douglas company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Douglas regional farm it was in reality designed for a commodities broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a graphic that projects trust, financial success, and prosperity.

 Douglas Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally encountering arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a well-known Douglas sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Electrical sign design for Douglas restaurnat designed by Douglas Sign Shop
Douglas logo design and brand identity design for Douglas retailers
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,

Logo designed by ImageCo, Douglas, Illinois, IL,

Logo designed by ImageCo, Douglas, Illinois, IL,

Logo designed by ImageCo, Douglas, Illinois, IL,

Logo designed by ImageCo, Douglas, Illinois, IL,

Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,
Logo designed by ImageCo, Douglas, Illinois, IL,