Downers Grove, Illinois Logo Design

Each and every new Downers Grove organization knows they need a logo, yet few entrepreneurs entirely are aware of the pivotal role their company logo will take in their success, or exactly why one logo design performs far better than another. A business logo has an instant and long-term influence on the financial success of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Downers Grove, Illinois companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Downers Grove, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of town and wished to cast a retro atmosphere without coming across as boring or low energy. I accomplished the two tasks by creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs created for Downers Grove, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the branch of medicine which works with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog created for a family enjoyable center in Downers Grove, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Downers Grove, Illinois traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences through the pictures they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Downers Grove logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Downers Grove logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo understand how important a logo design is for their organization so they are way more vested in the final result. Every logo design job possesses it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Downers Grove, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most essential part of a published book due to the fact that it is in most cases the initial thing a person views in the book store. Concerning a publisher, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of air travel and it was undoubtedly a victory.

 Downers Grove logo layout used for marketing and a tag layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this logo design I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Downers Grove, Illinois, design consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects due to the fact that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo design created for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a sense of ease and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they wanted to transmit to their customers.

Arabian steed logo layout produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo concept styled to embody the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the world.

Las Cafe logo style a little restaurant, style consists of a modified manuscript typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a changed manuscript typeface which floats over a group of ornate lines and dots.

Logo layout for a software application designer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it brands the enterprise it represents.

Advance logo layout developed for a Downers Grove, Illinois interior designer, design attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Downers Grove, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Downers Grove, Illinois logo design assignment was completed for a management expert that enables business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand goods to other sports enthusiasts. I tailored their Downers Grove business logo dsign utilizing a graphic which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Downers Grove, Illinois regional farm it was in reality created for a commodities broker, and this logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create an identity that projected assurance, success, and affluence.

 Downers Grove Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for externally facing arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st shot.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.