Acute Care 360 ImageCo, Downers Grove, Illinois, IL,

ImageCo, Downers Grove, Illinois, IL,

Evolv Design logo designed by ImageCo, Downers Grove, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Downers Grove, Illinois, IL,

Downers Grove, Illinois, IL,

ImageCo, Downers Grove, Illinois, IL,
ImageCo, Downers Grove, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Downers Grove, Illinois, IL,

FSA OK logo designed by ImageCo, Downers Grove, Illinois, IL,

Emerald Heights logo designed by ImageCo, Downers Grove, Illinois, IL,

Club Sapphire logo designed by ImageCo, Downers Grove, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Downers Grove, Illinois, IL,

School board logo designed by ImageCo, Downers Grove, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Downers Grove, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Downers Grove, Illinois, IL,

Smart kernels logo designed by ImageCo, Downers Grove, Illinois, IL,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t feature actual examples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Downers Grove LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow memorable brands. We have undertaken brand identity design work for builders, schools, heart surgeons, party planners, cafes, retailers, and just about every other kind of business concern you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. As a result of our sign first technique our identity designs can, and have been employed in everything from garment labels to neon signs. Our sign first approach insures that our logo designs are equally effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and remembered irrespective of size or function.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we do ourselves. Irrespective of the type of design project we take on, business logo, web page, trade show booth, or retail sign, we do not, and never will job-out our customer’s projects to agencies based outside the US. When you contact us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Downers Grove entrepreneur understands that they probably need a logo, yet few start ups fully recognize the pivotal role their company logo will make in their financial success, or the reason that one logo design performs more effectively than another. A business logo has a critical and lasting effect on the growth of a business, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Downers Grove businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a logo design must be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the act of noting something to make sure that it could be distinguished, its genesis originates from the mark branded onto animals. Nowadays a brand symbolizes virtually anything with a motive, whether it be revenue or political parties, a brand is an inherent aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s goal is to create an image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person says the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the history of the majority of branding companies you’ll find that they are often re-branded advertising and marketing agencies. When a person states they are in advertising and marketing most people will likely have a preconceived notion about what they do. Yet when a person states “I’m in branding”… it simply sounds more attractive, probably it’s due to the fact that most people don’t understand what it indicates to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is a comprehensive term that defines the visual elements of a product or company that affect perceptions. This largely includes the name, the logo, the product packaging, the colors used yet can likewise consist of sound, lighting, texture, signage, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps form the image of a company, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, as well as pamphlets. Some identity designers also build sites and software interfaces. The crucial duty of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing activities, results as well as assumptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike created for a Downers Grove coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older section of the town and hoped to cast an old-fashioned atmosphere without coming across as monotonous or low energy. I fulfilled each of the jobs by designing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria designed for Downers Grove clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the field of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more meaningful.

logo design with a leaping green frog made for a family members fun facility in Downers Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - made for Downers Grove travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Downers Grove logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Downers Grove logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get impartial opinions on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how essential a logo design is for their organization so they are much more vested in the outcome. Every logo job has it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Downers Grove publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most important part of a published book given that it is ordinarily the primary thing a person sees in the book shop. For a publisher, it’s the optimal opportunity that they will likely ever get to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Downers Grove logo design made use of for advertising and also a label style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I attempted to come up with a logo that offered a fluid retro feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Downers Grove, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo design created for a Downers Grove hair style studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a spirit of contentment and connection for their new hair salon. I came up with a design that did not go the obvious direction of designing just a stylized orchid but rather crafted a business logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to project to their clients.

Arabian steed logo style created for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the world.

Las Cafe, A Downers Grove restaurant logo design a little dining establishment, design includes a changed manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a modified script typeface which floats above a team of elaborate lines and also dots.

Logo layout for a software program programmer the style attributes and famous Downers Grove component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the enterprise it represents.

Advance logo layout produced for a Downers Groveindoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Downers Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Downers Grove, the characters for letter V as well as A in center of the word progressed have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Downers Grove logo design assignment was undertaken for a leadership specialist that assists business professionals to develop into more effective at managing people, expectations, and productivity.

A Downers Grove business logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their used equipment to other sports enthusiasts.

I created their Downers Grove business logo design using an illustration which seizes the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Downers Grove company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Downers Grove regional farm it was in reality developed for an investments broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projects self-assurance, success, and wealth.

 Downers Grove Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st go.

Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular Downers Grove sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Electrical sign design for Downers Grove restaurnat designed by Downers Grove Sign Company
Downers Grove logo design and brand identity design for Downers Grove companies
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,

Logo designed by ImageCo, Downers Grove, Illinois, IL,

Logo designed by ImageCo, Downers Grove, Illinois, IL,

Logo designed by ImageCo, Downers Grove, Illinois, IL,

Logo designed by ImageCo, Downers Grove, Illinois, IL,

Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,
Logo designed by ImageCo, Downers Grove, Illinois, IL,