East Garfield Park Logo Design

Virtually every new East Garfield Park business realizes that they need a logo, however few entrepreneurs thoroughly are aware of the key role their logo will play in their success, or why one logo works better than another. A logo has a critical and sustaining influence on the growth of a company, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help East Garfield Park businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a East Garfield Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old section of town and really wanted to visualize a retro tone without coming across as boring or low energy. I achieved both of these tasks by means of developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and germs developed for East Garfield Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, especially the field of medicine that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog created for a family members enjoyable center in East Garfield Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for East Garfield Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences through the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  East Garfield Park logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 East Garfield Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced opinions on the value of a concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo recognize how essential a logo is for their business so they are way more vested in the final result. Every logo project has it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for East Garfield Park publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most critical part of a printed book because it is ordinarily the primary thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity they will likely ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 East Garfield Park logo design used for advertising and marketing as well as a tag design for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be vintage cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in East Garfield Park, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried a spirit of serenity and connection for their new hair salon. I created a concept that did not go the obvious route of making merely a stylized orchid but rather designed a company logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to forecast to their clients.

Arabian equine logo design produced for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly immediately identifiable equine types in the whole world.

Las Cafe logo style a small dining establishment, layout includes a modified script typeface which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a changed script font style which hovers over a group of ornate lines and also dots.

Logo style for a software application developer the design functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the organization it represents.

Advance logo style developed for a East Garfield Park indoor developer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Garfield Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been customized to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Garfield Park logo design assignment was done for a leadership guide that assists business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand goods to other sports enthusiasts. I tailored their East Garfield Park logo dsign along with an illustration that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an East Garfield Park area farm it was in reality designed for a products broker, and this logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projects confidence, effectiveness, and prosperity.
Logo design designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to design a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.