East Peoria Logo Design

Virtually every new East Peoria venture realizes that they are in need of a logo, but few new business owners fully grasp the pivotal role their organization logo will make in their financial success, or the reason that one logo design functions more effectively than another. A business logo has an instant and sustaining impact on the growth of a business, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help East Peoria businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle produced for a East Peoria coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old section of town and wished to visualize a nostalgic vibe without coming across as stodgy or low energy. I achieved each of the jobs by means of developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for East Peoria clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog developed for a household enjoyable facility in East Peoria.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - created for East Peoria travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the images they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Peoria logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 East Peoria logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial viewpoints on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo is for their organization so they are much more vested in the outcome. Every logo job has it’s portion of challenges, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for East Peoria publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most necessary part of a printed book since it is often the primary thing a person views in the book store. For a publisher, it’s the optimal opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was surely a victory.

 East Peoria logo layout utilized for advertising and marketing and a label layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in East Peoria, layout consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style developed for a hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated an atmosphere of tranquility and class for their new hair studio. I created a concept which didn’t go the obvious route of crafting just a stylized orchid but alternatively designed a business logo that implied a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they wanted to forecast to their patrons.

Arabian horse logo layout developed for an equine ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo concept styled to symbolize the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the world.

Las Cafe logo layout a small restaurant, design consists of a changed manuscript font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a customized script font style which floats above a team of ornate lines and also dots.

Logo layout for a software application programmer the style functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the meaning supporting a logo design is equally as important as how it serves the enterprise it represents.

Develop logo design created for a East Peoria interior designer, design function a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Peoria interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This East Peoria logo design job was undertaken for a management expert that enables business leaders to develop into more successful at managing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts. I tailored their East Peoria logo design dsign using an illustration which seizes the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an East Peoria regional farm it was in reality devised for a products broker, and this company logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected confidence, success, and opulence.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.