Edwardsville Logo Design

Nearly every new Edwardsville organization understands that they need a logo, however few new business owners thoroughly realize the essential role their business logo will take in their financial success, or precisely why one logo functions far better than another. A logo has a critical and lasting influence on the success of a business, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Edwardsville businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Edwardsville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old part of the town and wished to visualize a nostalgic vibe without coming across as stodgy or low energy. I fulfilled the two tasks via designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs made for Edwardsville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the field of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a leaping green frog created for a family enjoyable center in Edwardsville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - created for Edwardsville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Edwardsville logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Edwardsville logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo is for their business so they are much more invested in the end result. Every logo job possesses it’s allotment of difficulties, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Edwardsville book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most vital part of a published book because it is in most cases the first thing a person views in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a victory.

 Edwardsville logo design utilized for advertising as well as a tag design for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be older cases. For this business logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Edwardsville, layout include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a spirit of tranquility and elegance for their new hair studio. I came up with a concept that did not go the obvious course of crafting merely a stylized orchid but instead crafted a logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is frequently the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to forecast to their customers.

Arabian horse logo layout developed for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design styled to epitomize the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout includes a modified script typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a modified manuscript typeface which hovers above a team of elaborate lines as well as dots.

Logo style for a software programmer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the business it stands for.

Develop logo style developed for a Edwardsville indoor developer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Edwardsville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Edwardsville logo design job was performed for a leadership coach that helps business professionals to develop into more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned goods to other sports enthusiasts. I designed their Edwardsville business logo dsign using an illustration which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Edwardsville regional farm it was actually devised for an investments broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projects assurance, financial success, and wealth.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.