Elgin Logo Design

Virtually every new Elgin venture understands that they need a logo, yet few new business owners entirely understand the key role their organization logo will take in their success, or precisely why one logo design performs better than another. A company logo has an immediate and lasting effect on the growth of a company, select the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Elgin companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a Elgin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older section of the town and really wanted to cast a retro tone without coming across as stodgy or low energy. I achieved each of the tasks by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also germs designed for Elgin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, mainly the field of healthcare that works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and even more memorable.

logo style with a jumping green frog created for a household enjoyable center in Elgin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Elgin traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Elgin logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Elgin logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get impartial assessments on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo is for their organization so they are much more invested in the result. Every logo job possesses it’s allotment of challenges, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Elgin publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most critical part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the book shop. With regard to a publisher, it’s the opportunity that they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was certainly a winner.

 Elgin logo layout made use of for marketing and a label layout for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this brand design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Elgin, layout consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo jobs considering that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a sense of simplicity and class for their new hair studio. I came up with a design which didn’t go the obvious direction of creating merely a stylized orchid but rather crafted a logo design that implied an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept customized to epitomize the unique physical traits of the Arabian breed of equines. With a distinctive head shape and high tail posture, the Arabian is one of the most easily recognizable horse breeds in the entire world.

Las Cafe logo style a tiny dining establishment, design contains a customized script font style which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design includes a changed script font style which hovers above a group of elaborate lines as well as dots.

Logo layout for a software application designer the style attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the meaning supporting a logo is just as important as how it serves the enterprise it stands for.

Advance logo design developed for a Elgin indoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elgin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Elgin logo design assignment was done for a management coach that enables business leaders to become more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts. I tailored their Elgin business logo dsign using an image that grabs the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really composed for an Elgin regional farm it was in reality developed for a products broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projects self-confidence, success, and opulence.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.