Elgin, Illinois Logo Design

Virtually every new Elgin business realizes that they are in need of a logo, but few entrepreneurs entirely understand the pivotal role their logo design will perform in their financial success, or exactly why one logo design works far better than another. A company logo has an instant and sustaining effect on the prosperity of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Elgin, Illinois companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from labels to signboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design should be ageless and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bicycle developed for a Elgin, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of the city and really wanted to cast a retro tone without coming across as stodgy or low energy. I achieved both tasks via designing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs created for Elgin, Illinois medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog created for a family fun center in Elgin, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Elgin, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Elgin logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Elgin logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family as well as with people that they don’t actually know so as to get unbiased assessments on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire an expert to create their logo recognize how important a logo design is for their business so they are much more invested in the end result. Every logo design job has it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Elgin, Illinois book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most crucial part of a printed book due to the fact that it is ordinarily the primary thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was definitely a victory.

 Elgin logo design made use of for marketing and a tag design for Vintage Situation features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be antique cases. For this business logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Elgin, Illinois, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo jobs because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related an atmosphere of tranquility and connection for their new hair studio. I came up with a concept which did not go the obvious direction of designing simply a stylized orchid but rather delivered a business logo which implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. With a different head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the whole world.

Las Cafe logo design a small restaurant, design includes a customized manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a customized script font which floats above a team of elaborate lines and also dots.

Logo style for a software application programmer the design functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it serves the company it stands for.

Progress logo design developed for a Elgin, Illinois indoor developer, design function a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elgin, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elgin, Illinois logo design project was undertaken for a management consultant that enables business leaders to become more effective at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell their used equipment to other sports enthusiasts. I tailored their Elgin logo dsign with a graphic that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Elgin, Illinois area farm it was actually designed for a commodities broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projected self-assurance, success, and wealth.

 Elgin Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the very first try.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to develop a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.