Acute Care 360 ImageCo, Elk Grove Village, Illinois, IL,

ImageCo, Elk Grove Village, Illinois, IL,

Evolv Design logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Elk Grove Village, Illinois, IL,

ImageCo, Elk Grove Village, Illinois, IL,

ImageCo, Elk Grove Village, Illinois, IL,
Mid Valley Pathology logo designed by ImageCo, Elk Grove Village, Illinois, IL,

FSA OK logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Emerald Heights logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Club Sapphire logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Elk Grove Village, Illinois, IL,

WSBA logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Smart kernels logo designed by ImageCo, Elk Grove Village, Illinois, IL,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a custom logo design that is both memorable and tells the story about who you are or what you actually do is a significant undertaking. The challenge is to create a design concept which is simplistic enough to be understood at a glimpse and conveys enough information that it can communicate who you are. But no logo design can genuinely tell your story or explain your organization, and moving down that path usually produces a logo design that accomplishes neither. However, in skilled hands, it is quite possible to strike a balance between the two and create a brand identity that both informs and emotes and reaching that sweet spot is what every business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over two decades I ‘ve been creating memorable logos and brand identity designs that tell stories and resonate with customers. However don’t take my word for it, just check out my brand portfolio and discover for yourself. I do not claim that I am the best brand identity designer in the world, however, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by people working in the branding sector, that one has to wonder why so many people in branding companies dislike logo designs as much as they appear to. It is quite true that your logo is not your business’s brand, but what does that mean for a business that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a company’s brand is really nothing more than a fading memory because people would have virtually nothing to anchor their experiences too.

Some compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s also much more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a company’s brand image. A logo functions as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when building the foundation of the structure above it, and once laid it will be the guiding reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference that helps guide a brand as it develops.

ImageCo is a brand identity business and our goal is to help our clients lay that cornerstone as well as set that anchor. We help businesses look established, more polished, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only entitled to a seat at the table, but look like they ought to be seated at the head of that table.

Elk Grove Village LOGO DESIGN​

For over twenty years ImageCo has been helping small business owners grow unforgettable brands. We have done logo design work for farmers, educational institutions, diamond miners, wedding singers, bistros, retailers, and just about every other kind of business concern you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electric sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The one difference that seriously sets ImageCo apart from other design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we do ourselves. Regardless of the kind of design project we undertake, logo, web page, trade show display, or retail sign, we do not, and never will contract out our client’s work to contractors located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and imposes the conditions of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Elk Grove Village company realizes that they probably need a logo, yet few start-ups entirely recognize the pivotal role their business logo will make in their success, or why one logo functions more effectively than another. A company logo has an immediate and long term effect on the success of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Elk Grove Village companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not need deliberation, they can be comprehended in merely a look.
  2. Scalability: from label to billboards a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo should be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is both a verb and also a noun, it is an identifying mark as well as the process of marking something to ensure that it can be distinguished, its genesis originates from the brand branded onto livestock. Today a brand represents practically anything with an intention, regardless if it be profit or politics, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are each from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce an image that the target market will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the brand names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of most branding firms you’ll discover that they are often rebranded advertising and marketing firms. When somebody says they are in advertising lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the public image of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and sales brochures. Some visual designers also design sites and also software interfaces. The important role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, outcomes as well as perceptions.

select signs/logos

Retro logo style of a bicycle developed for a Elk Grove Village coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening up in an older part of the town and wished to project a retro feel without appearing as boring or low energy. I achieved both tasks via developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs made for Elk Grove Village medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the field of healthcare which deals with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog created for a family fun facility in Elk Grove Village.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - created for Elk Grove Village traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Elk Grove Village logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Elk Grove Village logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design understand how vital a logo design is for their business so they are way more invested in the end result. Every logo design project possesses it’s portion of difficulties, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Elk Grove Village book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most necessary part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many cases 1 of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a success.

 Elk Grove Village logo design made use of for marketing and a tag design for Vintage Instance includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be older cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Elk Grove Village, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo layout developed for a Elk Grove Village hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a feeling of ease and class for their new hair studio. I came up with a concept which did not go the obvious direction of creating merely a stylized orchid but instead crafted a logo design which implied a flower in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept customized to manifest the unique physical traits of the Arabian breed of horses. By having an identifiable head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe, A Elk Grove Village restaurant logo layout a tiny dining establishment, design consists of a modified manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design includes a customized manuscript typeface which floats above a team of ornate lines as well as dots.

Logo design for a software developer the style features as well as iconic Elk Grove Village element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in quite a few cases the substance behind a business logo is just as important as how it brands the organization it stands for.

Evolve logo layout produced for a Elk Grove Villageinterior developer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elk Grove Village interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Elk Grove Village, the personalities for letter V and also A in middle of the word advanced have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elk Grove Village logo design project was completed for a leadership advisor that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A Elk Grove Village business logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned equipment to other sports enthusiasts.

I created their Elk Grove Village logo design design using an image which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Elk Grove Village company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Elk Grove Village regional farm it was really created for a commodities broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a graphic that projects esteem, success, and wealth.

 Elk Grove Village Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly dealing with arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I hit a bullseye with the 1st shot.

Logo design created for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a well-known Elk Grove Village sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.