Acute Care 360 ImageCo, Elmwood Park, Illinois, IL,

ImageCo, Elmwood Park, Illinois, IL,

Evolv Design logo designed by ImageCo, Elmwood Park, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Elmwood Park, Illinois, IL,

Elmwood Park, Illinois, IL,

ImageCo, Elmwood Park, Illinois, IL,
ImageCo, Elmwood Park, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Elmwood Park, Illinois, IL,

FSA OK logo designed by ImageCo, Elmwood Park, Illinois, IL,

Emerald Heights logo designed by ImageCo, Elmwood Park, Illinois, IL,

Club Sapphire logo designed by ImageCo, Elmwood Park, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Elmwood Park, Illinois, IL,

School board logo designed by ImageCo, Elmwood Park, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Elmwood Park, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Elmwood Park, Illinois, IL,

Smart kernels logo designed by ImageCo, Elmwood Park, Illinois, IL,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to bear in mind that they can’t reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t feature real life examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to echo your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Elmwood Park LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brand identities. We’ve undertaken logo design work for builders, colleges, heart surgeons, party planners, bistros, retailers, and just about every other kind of business you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. Because of our sign first method our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first approach ensures that our logo designs are just as reliable whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design agencies that you may have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. No matter the kind of project we undertake, logo design, website, trade show banners, or retail sign, we do not, and never will job out our customer’s projects to contractors based outside the USA. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your project and imposes the conditions of how you and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

It’s likely that every new Elmwood Park entrepreneur knows they require a logo, yet few new business owners fully realize the pivotal role their company logo will perform in their becoming successful, or precisely why one business logo functions more effectively than another. A logo design has an instant and lasting impact on the growth of a business, pick the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Elmwood Park companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to retail signs a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a business logo needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark and the process of denoting something to make sure that it could be distinguished, its genesis originates from the mark branded onto animals. These days a brand symbolizes practically anything with an intention, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to create a mental image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone mentions the names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals want those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of the majority of branding companies you’ll find that they are often rebranded advertising agencies. When a person states they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and pamphlets. Some identity designers also design websites and also software interfaces. The necessary role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting actions, end results as well as understandings.

Featured SIGNS & LOGOS

Retro logo style of a bicycle developed for a Elmwood Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the city and wanted to cast an old-fashioned feel without appearing as monotonous or low energy. I achieved the two jobs via developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and germs developed for Elmwood Park medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a leaping green frog developed for a family members fun center in Elmwood Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Elmwood Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Elmwood Park logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Elmwood Park logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest point of views on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design recognize how vital a logo is for their business so they are way more vested in the final result. Every logo job has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Elmwood Park book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a printed book because it is often the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was surely a victory.

 Elmwood Park logo style made use of for marketing and a label design for Vintage Case includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this brand design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Elmwood Park, design include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs because it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be understood.

Logo design developed for a Elmwood Park hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried an atmosphere of contentment and connection for their new hair salon. I created a concept which did not go the obvious path of crafting just a stylized orchid but rather designed a business logo which suggested a flower in the formation of a swirl blended into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to project to their patrons.

Arabian equine logo design developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design fashioned to embody the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Cafe, A Elmwood Park Coffee shop logo layout a small dining establishment, layout contains a modified script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a changed manuscript typeface which floats above a team of elaborate lines and dots.

Logo style for a software program developer the design functions and also renowned Elmwood Park element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the meaning supporting a company logo is equally as important as how it brands the enterprise it represents.

Progress logo design created for a Elmwood Parkinterior designer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elmwood Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Elmwood Park, the personalities for letter V as well as A in center of words advanced have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elmwood Park logo design project was completed for a leadership consultant that enables business professionals to become more efficient at overseeing people, expectations, and profitability.

A Elmwood Park business logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand equipment to other sports enthusiasts.

I tailored their Elmwood Park logo design design along with an image that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Elmwood Park company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Elmwood Park regional farm it was actually designed for an investments broker, and this company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected trust, effectiveness, and affluence.

 Elmwood Park Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly encountering arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known Elmwood Park sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Electrical sign design for Elmwood Park restaurnat designed by Elmwood Park Sign Company
Elmwood Park logo design and brand identity design for Elmwood Park businesses
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,

Logo designed by ImageCo, Elmwood Park, Illinois, IL,

Logo designed by ImageCo, Elmwood Park, Illinois, IL,

Logo designed by ImageCo, Elmwood Park, Illinois, IL,

Logo designed by ImageCo, Elmwood Park, Illinois, IL,

Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,
Logo designed by ImageCo, Elmwood Park, Illinois, IL,