Acute Care 360 ImageCo, Evanston, Illinois, IL,

ImageCo, Evanston, Illinois, IL,

Evolv Design logo designed by ImageCo, Evanston, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Evanston, Illinois, IL,

Evanston, Illinois, IL,

ImageCo, Evanston, Illinois, IL,
ImageCo, Evanston, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Evanston, Illinois, IL,

FSA OK logo designed by ImageCo, Evanston, Illinois, IL,

Emerald Heights logo designed by ImageCo, Evanston, Illinois, IL,

Club Sapphire logo designed by ImageCo, Evanston, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Evanston, Illinois, IL,

School board logo designed by ImageCo, Evanston, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Evanston, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Evanston, Illinois, IL,

Smart kernels logo designed by ImageCo, Evanston, Illinois, IL,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they can not reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated by the quality of their portfolio, if the work in their portfolio does not contain real world examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to mirror your unique vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Evanston LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish memorable brands. We’ve performed logo design work for ranchers, educational institutions, heart surgeons, wedding singers, restaurants, retailers, and practically every other kind of business concern you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electrical sign. Because of our sign first method our logo designs can, and have been used in everything from fashion labels to electrical signs. Our sign first technique guarantees that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design companies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform ourselves. No matter the kind of design project we undertake, business logo, web page, trade show display, or commercial sign, we do not, and never will job out our customer’s projects to organizations based outside the USA. When you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and dictates the conditions of how my customers and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Virtually every new Evanston business understands that they require a logo, yet few start-ups entirely grasp the crucial role their logo design will make in their becoming successful, or precisely why one logo design functions more effectively than another. A logo design has an instant and long-term effect on the success of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Evanston companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to store signs a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design needs to be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and the process of noting something to make sure that it could be distinguished, its origin originates from the mark branded onto livestock. These days a brand represents basically anything with an objective, regardless if it be revenue or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s goal is to develop a mental image that the audience will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding firms you’ll find that they are quite often re-branded marketing firms. When somebody says they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a company, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some visual designers also build sites and software interfaces. The vital function of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing actions, results as well as assumptions.

Featured signs/logos

Retro logo layout of a bicycle created for a Evanston coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older section of the town and wished to project an old-fashioned vibe without coming across as uninteresting or low energy. I accomplished each of the jobs via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria made for Evanston medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, mainly the branch of medicine which deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and more unforgettable.

logo design with a jumping environment-friendly frog designed for a household enjoyable facility in Evanston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - made for Evanston travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Evanston logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Evanston logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the value of a design concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo realize how important a logo is for their company so they are way more invested in the final result. Every logo design project possesses it’s portion of challenges, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Evanston publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most critical part of a printed book given that it is ordinarily the very first thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was undoubtedly a winner.

 Evanston logo style made use of for marketing and also a label design for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this business logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Evanston, layout include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs because it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a Evanston hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated an atmosphere of serenity and elegance for their new hair salon. I came up with a design that did not go the obvious direction of making just a stylized orchid but instead delivered a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they really wanted to forecast to their customers.

Arabian steed logo design created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept customized to embody the unique physical traits of the Arabian kind of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Cafe, A Evanston restaurant logo layout a small dining establishment, style contains a customized script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a changed manuscript font which floats above a team of ornate lines and dots.

Logo style for a software program programmer the style functions and also renowned Evanston component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the company it represents.

Progress logo layout developed for a Evanstonindoor designer, style function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evanston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Evanston, the personalities for letter V as well as A in middle of words progressed have been customized to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Evanston logo design job was performed for a management advisor that enables business leaders to become more effective at supervising people, expectations, and productivity.

A Evanston business logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned goods to other sports enthusiasts.

I tailored their Evanston business logo design utilizing an illustration which captures the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Evanston company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Evanston regional farm it was actually developed for a commodities broker, and this brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a graphic that projects confidence, financial success, and luxury.

 Evanston Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for ostensibly encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this case, I nailed a bullseye with the very first go.

Logo made for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known Evanston sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Electrical sign design for Evanston restaurnat designed by Evanston Sign Company
Evanston logo design and brand identity design for Evanston businesses
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,

Logo designed by ImageCo, Evanston, Illinois, IL,

Logo designed by ImageCo, Evanston, Illinois, IL,

Logo designed by ImageCo, Evanston, Illinois, IL,

Logo designed by ImageCo, Evanston, Illinois, IL,

Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,
Logo designed by ImageCo, Evanston, Illinois, IL,