Evanston Logo Design

Nearly every new Evanston company understands that they require a logo, yet few new business owners fully are aware of the key role their business logo can perform in their success, or precisely why one logo works far better than another. A company logo has an immediate and long-term influence on the growth of a company, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Evanston companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike produced for a Evanston coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old part of the city and hoped to visualize a retro vibe without appearing as monotonous or low energy. I fulfilled both of these tasks by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and germs designed for Evanston clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, especially the field of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and more unforgettable.

logo layout with a jumping green frog developed for a family members enjoyable center in Evanston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Evanston traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Evanston logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Evanston logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with folks that they don’t even know so as to get objective judgements on the merit of a design. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo design recognize how crucial a logo design is for their company so they are way more vested in the outcome. Every logo design project has it’s portion of obstacles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Evanston book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most necessary part of a printed book because it is often the primary thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was certainly a victory.

 Evanston logo design used for advertising and also a label style for Vintage Instance features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be vintage cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Evanston, design include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design created for a hair layout workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a sense of calmness and connection for their new hair studio. I created a design which didn’t go the obvious direction of crafting simply a stylized orchid but rather designed a company logo that implied a flower in the pattern of a swirl integrated into the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to transmit to their patrons.

Arabian equine logo style created for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design customized to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, design includes a customized manuscript typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design includes a customized script font style which hovers above a team of elaborate lines and also dots.

Logo layout for a software developer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it serves the company it stands for.

Advance logo design produced for a Evanston interior developer, layout function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evanston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Evanston logo design project was performed for a management guide that assists business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand items to other sports enthusiasts. I created their Evanston logo dsign utilizing an image which pulls in the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Evanston regional farm it was actually devised for a products broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projected confidence, financial success, and affluence.
Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.