Acute Care 360 ImageCo, Fairview Heights, Illinois, IL,

ImageCo, Fairview Heights, Illinois, IL,

Evolv Design logo designed by ImageCo, Fairview Heights, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Fairview Heights, Illinois, IL,

Fairview Heights, Illinois, IL,

ImageCo, Fairview Heights, Illinois, IL,
ImageCo, Fairview Heights, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Fairview Heights, Illinois, IL,

FSA OK logo designed by ImageCo, Fairview Heights, Illinois, IL,

Emerald Heights logo designed by ImageCo, Fairview Heights, Illinois, IL,

Club Sapphire logo designed by ImageCo, Fairview Heights, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Fairview Heights, Illinois, IL,

School board logo designed by ImageCo, Fairview Heights, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Fairview Heights, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Fairview Heights, Illinois, IL,

Smart kernels logo designed by ImageCo, Fairview Heights, Illinois, IL,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain actual samples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your business. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

Fairview Heights LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs cultivate memorable brand identities. We’ve performed brand design work for farmers, universities, heart surgeons, party planners, coffee roasters, retailers, and virtually every other kind of business you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electrical sign. Because of our sign first strategy our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first approach insures that our logos are just as effective whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and always remembered no matter of scale or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from many of the design firms that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform ourselves. Regardless of the kind of project we accept, logo design, website design, trade show banners, or electric sign, we do not, and never will farm-out our customer’s work to contractors located outside the USA. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and determines the terms of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Fairview Heights organization understands that they need a logo, yet few start ups entirely comprehend the key role their logo will make in their success, or exactly why one logo functions far better than another. A company logo has an immediate and long term impact on the prosperity of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Fairview Heights companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be grasped in just a look.
  2. Scalability: from label to billboards a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark as well as the process of noting something to ensure that it could be identified, its genesis comes from the mark branded onto animals. These days a brand indicates basically anything with an intention, whether it be profit or government agencies, a brand is an innate aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to create an image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of the majority of branding firms you’ll discover that they are quite often rebranded advertising agencies. When someone states they are in advertising and marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps shape the image of a firm, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also design websites and software interfaces. The vital role of a brand identity designer is to develop the visual cues and a psychological tone with the objective of affecting activities, outcomes and understandings.

Featured logos & signs

Retro logo style of a bike created for a Fairview Heights coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old section of the community and wished to project a vintage feel without appearing as stodgy or low energy. I fulfilled the two tasks by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria designed for Fairview Heights clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, especially the branch of medicine that works with the clinical assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and much more memorable.

logo style with a leaping environment-friendly frog made for a family enjoyable facility in Fairview Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - developed for Fairview Heights travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fairview Heights logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Fairview Heights logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the benefit of a concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how vital a logo is for their organization so they are much more invested in the outcome. Every logo job has it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Fairview Heights book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most crucial part of a published book given that it is ordinarily the first thing a person sees in the bookstore. For a publisher, it’s the opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a success.

 Fairview Heights logo layout made use of for advertising and marketing as well as a label layout for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be much older cases. For this business logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Fairview Heights, design consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a Fairview Heights hair style studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a sense of ease and class for their new hair studio. I came up with a design which didn’t go the obvious path of creating simply a stylized orchid but instead created a business logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to project to their patrons.

Arabian horse logo layout created for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable equine types in the whole world.

Las Cafe, A Fairview Heights Coffee shop logo style a tiny dining establishment, layout consists of a changed script typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a customized manuscript font which hovers over a group of elaborate lines and dots.

Logo style for a software program developer the style functions as well as iconic Fairview Heights aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the company it represents.

Progress logo style created for a Fairview Heightsindoor developer, layout function a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairview Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Fairview Heights, the characters for letter V as well as A in center of the word progressed have actually been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fairview Heights logo design project was completed for a management expert that aids business professionals to become more successful at overseeing people, expectations, and profitability.

A Fairview Heights business logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned products to other sports enthusiasts.

I created their Fairview Heights business logo design with an image that seizes the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Fairview Heights company logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really designed for an Fairview Heights regional farm it was really devised for a commodities broker, and this creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a image that projected esteem, effectiveness, and wealth.

 Fairview Heights Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this instance, I nailed a bullseye with the first go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous Fairview Heights sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Electrical sign design for Fairview Heights restaurnat designed by Fairview Heights Sign Company
Fairview Heights logo design and brand identity design for Fairview Heights retailers
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,

Logo designed by ImageCo, Fairview Heights, Illinois, IL,

Logo designed by ImageCo, Fairview Heights, Illinois, IL,

Logo designed by ImageCo, Fairview Heights, Illinois, IL,

Logo designed by ImageCo, Fairview Heights, Illinois, IL,

Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,
Logo designed by ImageCo, Fairview Heights, Illinois, IL,