Frankfort Logo Design

Nearly every new Frankfort company understands that they require a logo, however few new business owners fully recognize the pivotal role their logo design can play in their financial success, or exactly why one logo functions more effectively than another. A business logo has a critical and long term influence on the success of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Frankfort companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Frankfort coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the town and wanted to cast a vintage feel without appearing as uninteresting or low energy. I accomplished both jobs via developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also germs designed for Frankfort medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and much more memorable.

logo design with a leaping environment-friendly frog made for a household fun facility in Frankfort.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - made for Frankfort traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Frankfort logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Frankfort logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the value of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo recognize how essential a logo is for their business so they are way more vested in the end result. Every logo design project possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Frankfort publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most crucial part of a printed book since it is often the first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was certainly a victory.

 Frankfort logo design used for advertising and marketing as well as a tag style for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be antique cases. For this logo design I strove to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Frankfort, layout include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of contentment and class for their new hair studio. I created a concept that didn’t go the obvious path of designing just a stylized orchid but instead designed a logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they really wanted to forecast to their customers.

Arabian equine logo design produced for a steed ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo design fashioned to manifest the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo design a small restaurant, layout includes a modified manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a customized script typeface which floats above a group of luxuriant lines and dots.

Logo design for a software program designer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the substance behind a logo is just as important as how it brands the business it stands for.

Evolve logo layout developed for a Frankfort indoor developer, layout attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Frankfort interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Frankfort logo design project was carried out for a leadership specialist that assists business professionals to develop into more effective at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their previously owned products to other sports enthusiasts. I tailored their Frankfort business logo dsign with a graphic which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Frankfort area farm it was really developed for an investments broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projected self-confidence, financial success, and wealth.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.