Acute Care 360 ImageCo, Galesburg, Illinois, IL,

ImageCo, Galesburg, Illinois, IL,

Evolv Design logo designed by ImageCo, Galesburg, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Galesburg, Illinois, IL,

Galesburg, Illinois, IL,

ImageCo, Galesburg, Illinois, IL,
ImageCo, Galesburg, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Galesburg, Illinois, IL,

FSA OK logo designed by ImageCo, Galesburg, Illinois, IL,

Emerald Heights logo designed by ImageCo, Galesburg, Illinois, IL,

Club Sapphire logo designed by ImageCo, Galesburg, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Galesburg, Illinois, IL,

School board logo designed by ImageCo, Galesburg, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Galesburg, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Galesburg, Illinois, IL,

Smart kernels logo designed by ImageCo, Galesburg, Illinois, IL,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they can’t reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain real life examples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to reflect your unique vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Galesburg LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs develop unforgettable brands. We’ve undertaken brand identity design work for mechanics, colleges, heart surgeons, wedding singers, diners, retail stores, and virtually every other kind of business concern you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first method guarantees that our logos are just as effective whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered no matter of scale or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design companies that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we perform in-house. Irrespective of the type of project we undertake, logo, business website, trade show exhibition, or commercial sign, we do not, and never will job out our client’s projects to agencies located outside the United States. Whenever you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and imposes the terms of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Galesburg business knows they need a logo, but few start ups entirely realize the crucial role their organization’s logo will make in their success, or precisely why one logo design functions more effectively than another. A company logo has a critical and long term impact on the prosperity of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Galesburg companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a business logo needs to be enduring and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is a verb and also a noun, it’s an identifying mark and also the act of denoting something to make sure that it could be distinguished, its foundation originates from the brand branded onto animals. These days a brand represents basically anything with a motive, whether it be profit or political parties, a brand is an innate aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to produce an image that the audience will connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody mentions the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the history of the majority of branding agencies you’ll discover that they are frequently rebranded marketing companies. When someone says they are in advertising most people will likely have a preconceived notion about what they do. Yet when a person states “I’m in branding”… it simply seems more impressive, maybe it’s because many people do not recognize what it implies to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or company that affect understandings. This mainly includes the name, the logo, the product packaging, the different colors utilized yet can additionally consist of audio, illumination, texture, signage, actually anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the public image of a firm, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and also pamphlets. Some visual designers also develop web sites as well as user interfaces. The crucial function of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting activities, end results and also perceptions.

select SIGNS & LOGOS

Retro logo style of a bicycle developed for a Galesburg coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older section of town and wished to project an old-fashioned feel without coming across as monotonous or low energy. I achieved both tasks by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria created for Galesburg medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, mainly the field of medicine which deals with the clinical assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo design with a jumping green frog created for a family fun facility in Galesburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - created for Galesburg travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Galesburg logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Galesburg logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, didn’t care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their business logo comprehend how important a logo is for their company so they are way more invested in the final result. Every logo project has it’s allotment of hurdles, but the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Galesburg book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most crucial part of a printed book because it is often the initial thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.

 Galesburg logo layout made use of for marketing and a tag style for Vintage Instance includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this custom logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Galesburg, style consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo layout developed for a Galesburg hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related an atmosphere of peace and connection for their new hair salon. I created a design which did not go the obvious path of crafting just a stylized orchid but alternatively designed a business logo that suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the attention on the perception that they really wanted to project to their clients.

Arabian steed logo design developed for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept tailored to exemplify the unique physical traits of the Arabian breed of horses. With a distinctive head form and higher tail posture, the Arabian is one of the most easily recognizable equine types in the world.

Las Cafe, A Galesburg restaurant logo design a small restaurant, style includes a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a modified script font style which hovers above a group of elaborate lines as well as dots.

Logo layout for a software programmer the design attributes as well as legendary Galesburg element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it brands the organization it represents.

Develop logo layout produced for a Galesburginterior developer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Galesburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Galesburg, the characters for letter V and also A in middle of the word advanced have actually been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Galesburg logo design project was performed for a management advisor that aids business leaders to develop into more successful at handling people, expectations, and profitability.

A Galesburg business logo style including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts.

I designed their Galesburg logo design using an illustration that captures the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Galesburg company logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Galesburg regional farm it was actually developed for an investments broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projected self-assurance, success, and luxury.

 Galesburg Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this case, I hit a bullseye with the very first shot.

Logo created for using a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a well-known Galesburg sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Electrical sign design for Galesburg restaurnat designed by Galesburg Sign Business
Galesburg logo design and brand identity design for Galesburg companies
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,

Logo designed by ImageCo, Galesburg, Illinois, IL,

Logo designed by ImageCo, Galesburg, Illinois, IL,

Logo designed by ImageCo, Galesburg, Illinois, IL,

Logo designed by ImageCo, Galesburg, Illinois, IL,

Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,
Logo designed by ImageCo, Galesburg, Illinois, IL,