Galesburg, Illinois Logo Design

Every new Galesburg organization knows they are in need of a logo, yet few entrepreneurs entirely grasp the essential role their business logo can make in their success, or the reason that one logo performs more effectively than another. A logo has an immediate and long-term influence on the viability of a business, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Galesburg, Illinois businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be understood in just a glance.
  2. Scalability: from labels to posters a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo should be lasting and will feel as relevant today, tomorrow, and forty years from now.
Retro logo design of a bicycle created for a Galesburg, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of town and wished to cast a nostalgic feel without appearing as uninteresting or low energy. I achieved both of these jobs by means of developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs created for Galesburg, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, mainly the branch of medicine that works with the clinical assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog designed for a household fun facility in Galesburg, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - made for Galesburg, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Galesburg logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Galesburg logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased opinions on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their logo design recognize how crucial a logo is for their company so they are way more invested in the outcome. Every logo design job has it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Galesburg, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it really is the most necessary part of a printed book given that it is often the initial thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the things folks tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a success.

 Galesburg logo design made use of for advertising as well as a tag layout for Vintage Instance features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Galesburg, Illinois, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which communicated a feeling of serenity and connection for their new hair salon. I came up with a design that didn’t go the obvious course of making merely a stylized orchid but instead created a business logo that suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they wanted to transmit to their customers.

Arabian equine logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo concept customized to embody the unique physical traits of the Arabian type of horses. With a different head form and high tail posture, the Arabian is one of the very most quite easily identifiable equine types in the world.

Las Cafe logo layout a tiny dining establishment, style includes a customized script font style which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a customized script font style which floats above a team of luxuriant lines and dots.

Logo layout for a software program developer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it serves the enterprise it stands for.

Evolve logo design created for a Galesburg, Illinois interior designer, layout feature a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Galesburg, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Galesburg, Illinois logo design assignment was performed for a management advisor that enables business leaders to develop into more successful at managing people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned products to other sports enthusiasts. I created their Galesburg logo dsign with an illustration that seizes the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Galesburg, Illinois regional farm it was actually designed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a brand mark that projected trust, financial success, and prosperity.

 Galesburg Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for ostensibly encountering arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st try.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.