Geneva Logo Design

Nearly every new Geneva company realizes that they need a logo, yet few entrepreneurs fully recognize the crucial role their logo design will take in their becoming successful, or precisely why one logo design works far better than another. A logo design has an immediate and long term effect on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Geneva companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Geneva coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an old part of the area and really wanted to visualize a retro atmosphere without coming across as boring or low energy. I accomplished both jobs via developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Geneva clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, mainly the field of healthcare which deals with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and much more meaningful.

logo style with a jumping environment-friendly frog made for a household enjoyable facility in Geneva.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - made for Geneva traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the images they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Geneva logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Geneva logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with other people that they don’t actually know so as to get neutral point of views on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo understand how important a logo is for their organization so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Geneva publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most crucial part of a printed book given that it is usually the primary thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was definitely a winner.

 Geneva logo style made use of for advertising and a label layout for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this custom logo concept I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Geneva, design include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a feeling of relaxation and class for their new hair studio. I created a concept that did not go the obvious course of making simply a stylized orchid but instead delivered a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to forecast to their clients.

Arabian steed logo style created for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept customized to display the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the world.

Las Cafe logo design a little restaurant, style contains a changed script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript font which hovers over a group of ornate lines as well as dots.

Logo layout for a software program programmer the style functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it serves the company it represents.

Develop logo style developed for a Geneva indoor developer, design feature a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Geneva interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Geneva logo design job was undertaken for a management expert that assists business professionals to become more effective at managing people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their used equipment to other sports enthusiasts. I tailored their Geneva logo dsign with an image which captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Geneva area farm it was actually developed for a products broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected esteem, effectiveness, and opulence.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.