Godfrey Logo Design

Virtually every new Godfrey venture understands that they need a logo, yet few entrepreneurs entirely grasp the crucial role their organization logo will make in their becoming successful, or why one business logo works far better than another. A logo design has an immediate and long term impact on the growth of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Godfrey businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Godfrey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old section of town and wished to cast a retro feel without appearing as stodgy or low energy. I achieved each of the tasks via designing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide and bacteria created for Godfrey clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, especially the field of medicine which works with the clinical evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo design with a jumping environment-friendly frog designed for a family members fun facility in Godfrey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - designed for Godfrey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Godfrey logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Godfrey logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo design understand how essential a logo is for their organization so they are way more invested in the end result. Every logo job has it’s share of obstacles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Godfrey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most crucial part of a published book given that it is usually the initial thing a person views in the bookstore. For a publishing company, it’s the most ideal opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a victory.

 Godfrey logo design utilized for advertising and marketing as well as a tag design for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that appeared to be vintage cases. For this logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Godfrey, layout include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects due to the fact that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair layout studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that projected a sense of tranquility and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of making simply a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is usually the wrong course and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they really wanted to transmit to their clients.

Arabian horse logo style developed for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design tailored to exemplify the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail carriage, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Cafe logo design a little restaurant, design consists of a modified script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style contains a changed script font which hovers over a team of elaborate lines and also dots.

Logo style for a software program designer the style features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it serves the enterprise it represents.

Evolve logo style created for a Godfrey interior developer, design feature a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Godfrey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Godfrey logo design project was carried out for a management coach that helps business leaders to become more efficient at managing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their previously owned equipment to other sports enthusiasts. I designed their Godfrey logo design dsign using a graphic that garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Godfrey area farm it was really created for an investments broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projects confidence, financial success, and luxury.
Logo made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.