Acute Care 360 ImageCo, Grayslake, Illinois, IL,

ImageCo, Grayslake, Illinois, IL,

Evolv Design logo designed by ImageCo, Grayslake, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Grayslake, Illinois, IL,

Grayslake, Illinois, IL,

ImageCo, Grayslake, Illinois, IL,
ImageCo, Grayslake, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Grayslake, Illinois, IL,

FSA OK logo designed by ImageCo, Grayslake, Illinois, IL,

Emerald Heights logo designed by ImageCo, Grayslake, Illinois, IL,

Club Sapphire logo designed by ImageCo, Grayslake, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Grayslake, Illinois, IL,

School board logo designed by ImageCo, Grayslake, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Grayslake, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Grayslake, Illinois, IL,

Smart kernels logo designed by ImageCo, Grayslake, Illinois, IL,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to remember that they simply cannot refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain real life examples odds are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your unique vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Grayslake LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds establish notable brand identities. We’ve undertaken logo design work for builders, colleges, diamond miners, party planners, cafes, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electrical sign. As a result of our sign first strategy our logo designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach ensures that our logos are just as successful whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered regardless of size or function.

American Made ★ Design

Something which really sets ImageCo apart from other design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to do, we do ourselves. Regardless of the type of design project we undertake, logo design, web page, trade show banners, or electric sign, we do not, and never will contract out our customer’s work to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Grayslake organization knows they need a logo, but few new business owners thoroughly realize the key role their company logo can play in their becoming successful, or the reason that one business logo functions more effectively than another. A business logo has a critical and long term influence on the prosperity of a business, pick the correct one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Grayslake companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a business logo should be enduring and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark and the act of denoting something to make sure that it could be recognized, its foundation comes from the brand branded onto animals. These days a brand signifies practically anything with a motive, regardless of whether it be revenue or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce an image that the audience will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody says the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the beginning of the majority of branding agencies you’ll find that they are often rebranded marketing agencies. When a person claims they are in advertising and marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps shape the public image of a firm, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, as well as pamphlets. Some identity designers also develop sites as well as user interfaces. The essential duty of a brand identity designer is to create the visual cues and an emotional tone with the goal of affecting activities, end results as well as assumptions.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Grayslake coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of town and really wanted to cast a retro feel without appearing as boring or low energy. I achieved both tasks by means of designing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria designed for Grayslake medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and outcomes of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog made for a family members fun facility in Grayslake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Grayslake traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Grayslake logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Grayslake logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased judgements on the benefit of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how essential a logo design is for their business so they are much more invested in the outcome. Every logo project possesses it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Grayslake book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most necessary part of a printed book since it is ordinarily the first thing a person views in the book store. For a publisher, it’s the most ideal opportunity that they will ever get to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a success.

 Grayslake logo layout utilized for advertising as well as a tag style for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Grayslake, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout produced for a Grayslake hair style studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated a spirit of serenity and class for their new hair studio. I created a concept that didn’t go the obvious course of crafting just a stylized orchid but instead created a logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to transmit to their clients.

Arabian steed logo layout created for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo design styled to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine breeds in the world.

Las Cafe, A Grayslake Coffee shop logo layout a tiny dining establishment, style contains a changed script typeface which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a customized manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo design for a software designer the design functions as well as legendary Grayslake component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the company it represents.

Develop logo style developed for a Grayslakeinterior designer, style feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grayslake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Grayslake, the personalities for letter V as well as A in center of the word progressed have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Grayslake logo design project was carried out for a leadership advisor that aids business professionals to become more efficient at supervising people, expectations, and productivity.

A Grayslake business logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned equipment to other sports enthusiasts.

I tailored their Grayslake logo design design with an image which garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Grayslake company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Grayslake area farm it was really devised for a products broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design an identity that projected assurance, effectiveness, and wealth.

 Grayslake Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for ostensibly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the very first try.

Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular Grayslake sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Electrical sign design for Grayslake restaurnat designed by Grayslake Sign Company
Grayslake logo design and brand identity design for Grayslake commercial businesses
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,

Logo designed by ImageCo, Grayslake, Illinois, IL,

Logo designed by ImageCo, Grayslake, Illinois, IL,

Logo designed by ImageCo, Grayslake, Illinois, IL,

Logo designed by ImageCo, Grayslake, Illinois, IL,

Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,
Logo designed by ImageCo, Grayslake, Illinois, IL,