Acute Care 360 ImageCo, Grayslake, Illinois, IL,

ImageCo, Grayslake, Illinois, IL,

Evolv Design logo designed by ImageCo, Grayslake, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Grayslake, Illinois, IL,

Grayslake, Illinois, IL,

ImageCo, Grayslake, Illinois, IL,

ImageCo, Grayslake, Illinois, IL,
Mid Valley Pathology logo designed by ImageCo, Grayslake, Illinois, IL,

FSA OK logo designed by ImageCo, Grayslake, Illinois, IL,

Emerald Heights logo designed by ImageCo, Grayslake, Illinois, IL,

Club Sapphire logo designed by ImageCo, Grayslake, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Grayslake, Illinois, IL,

WSBA logo designed by ImageCo, Grayslake, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Grayslake, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Grayslake, Illinois, IL,

Smart kernels logo designed by ImageCo, Grayslake, Illinois, IL,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a custom logo design that is both memorable and expresses the story about who you are or what you actually do is a herculean job. The difficulty is to create a logo design that is simplistic enough to be comprehended at a glance and transmits enough information that it can express who you are. However no logo design can totally tell your story or summarize your organization, and moving down that path often makes for a brand identity design that does neither. But, in skilled hands, it is quite possible to strike a balance between both and design a brand identity that both informs and emotes and reaching that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over two decades I ‘ve been creating memorable logos and brand identity designs which tell stories and resonate with audiences. But don’t take my word for it, check out my logo portfolio and discover for yourself. I don’t claim that I am the best brand identity designer in the world, but, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by individuals operating in the branding sector, that a person might question why so many people in branding firms dislike logo designs as much as they appear to. It is definitely true that your logo is not your brand, however what does that make a business that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a visual identity, a company’s brand is simply nothing more than a fading memory because customers would have nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is slightly true, however it’s also far more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once it is laid it will be the reference point for every thing that comes after it. A logo functions in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a reference point that helps guide a brand as it develops.

ImageCo is a visual branding business and our mission is to assist our clients lay that cornerstone and drop that anchor. We help businesses look more established, more refined, and more professional. This ensures that our clients will always be considered, and are not only entitled to a seat at the table, but look like they ought to be seated at the head of that table.

Grayslake LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish unforgettable brands. We’ve done brand identity design work for farmers, colleges, heart surgeons, party planners, coffee roasters, retail stores, and virtually every other kind of business you can imagine. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be used as an electrical sign. As a result of our sign first technique our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method insures that our logos are just as reliable whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and remembered no matter of scale or purpose.

American Made ★ Design

The one difference which really sets ImageCo apart from other design agencies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do ourselves. Regardless of the kind of project we accept, logo, website, trade show banners, or commercial sign, we do not, and never will farm out our customer’s work to agencies located outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and dictates the conditions of how we conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new Grayslake entrepreneur knows they need a logo, yet few start ups fully realize the pivotal role their business logo will perform in their success, or exactly why one logo functions more effectively than another. A business logo has an immediate and sustaining influence on the growth of a business, go with the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a business.

The logos presented in the ImageCo portfolio help Grayslake companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t need contemplation, they can be understood in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo design should be lasting and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the act of marking something so that it could be identified, its origin comes from the mark branded onto livestock. These days a brand represents basically anything with an intention, regardless of whether it be revenue or political parties, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are all from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s objective is to produce a mental image that the target market will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone states the names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the beginning of many branding agencies you’ll find that they are frequently re-branded marketing and advertising firms. When a person says they are in advertising most people will likely have an idea about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps shape the perception of a business, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, and collateral material such as cards, stationery, and also brochures. Some identity designers also develop sites and also user interfaces. The necessary function of a brand identity designer is to develop the visual cues and also an emotional tone with the goal of affecting activities, outcomes as well as assumptions.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Grayslake coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older part of the area and wanted to cast an old-fashioned tone without coming across as uninteresting or low energy. I achieved both tasks by means of creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs created for Grayslake clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the field of medicine which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo design with a jumping green frog made for a family members fun center in Grayslake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and a tree - developed for Grayslake travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Grayslake logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Grayslake logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get impartial judgements on the value of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how essential a logo design is for their organization so they are much more vested in the end result. Every logo job has it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Grayslake publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most crucial part of a published book due to the fact that it is often the primary thing a person sees in the book shop. With regard to a publishing company, it’s the optimal opportunity they will likely ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was certainly a winner.

 Grayslake logo design utilized for marketing and also a tag layout for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Grayslake, design consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo style produced for a Grayslake hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a sense of relaxation and class for their new hair salon. I created a design that did not go the obvious direction of creating just a stylized orchid but instead created a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout developed for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique company logo concept styled to symbolize the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Cafe, A Grayslake Coffee shop logo style a small restaurant, design contains a modified manuscript font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout includes a modified script typeface which floats above a group of elaborate lines and also dots.

Logo style for a software application programmer the layout functions and famous Grayslake aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo is just as important as how it serves the company it represents.

Develop logo layout produced for a Grayslakeindoor developer, style function a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grayslake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Grayslake, the characters for letter V and also A in middle of words progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Grayslake logo design project was completed for a management consultant that assists business professionals to develop into more successful at handling people, expectations, and profitability.

A Grayslake business logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned products to other sports enthusiasts.

I tailored their Grayslake logo design design with an illustration that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Grayslake company logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Grayslake area farm it was in reality devised for a commodities broker, and this company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a image that projected self-confidence, financial success, and prosperity.

 Grayslake Logo design for a nonprofit, Turning Point Solutions - the logo design feature for outwardly dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I hit a bullseye with the very first try.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a popular Grayslake sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.