Acute Care 360 ImageCo, Gurnee, Illinois, IL,

ImageCo, Gurnee, Illinois, IL,

Evolv Design logo designed by ImageCo, Gurnee, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Gurnee, Illinois, IL,

Gurnee, Illinois, IL,

ImageCo, Gurnee, Illinois, IL,
ImageCo, Gurnee, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Gurnee, Illinois, IL,

FSA OK logo designed by ImageCo, Gurnee, Illinois, IL,

Emerald Heights logo designed by ImageCo, Gurnee, Illinois, IL,

Club Sapphire logo designed by ImageCo, Gurnee, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Gurnee, Illinois, IL,

School board logo designed by ImageCo, Gurnee, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Gurnee, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Gurnee, Illinois, IL,

Smart kernels logo designed by ImageCo, Gurnee, Illinois, IL,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company presents a money back guarantee try to remember that they can not refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature actual examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to reflect your unique vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Gurnee LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds develop notable brands. We have undertaken brand identity design work for builders, colleges, heart surgeons, wedding singers, diners, retailers, and virtually every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. Because of our sign first strategy our designs can, and have been utilized in everything from fashion labels to billboards. Our sign first technique ensures that our logo designs are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered regardless of scale or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design companies that you may have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we perform ourselves. No matter the kind of design project we undertake, logo, website design, trade show exhibit, or retail sign, we do not, and never will farm-out our customer’s projects to contractors located outside the US. Whenever you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Gurnee business knows they probably need a logo, but few new business owners thoroughly comprehend the pivotal role their logo can play in their financial success, or precisely why one logo performs better than another. A logo design has an instant and lasting impact on the success of a business, select the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Gurnee businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from label to posters a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and the process of marking something so that it could be distinguished, its foundation comes from the brand burned onto livestock. Nowadays a brand indicates basically anything with an intention, whether it be revenue or government agencies, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s objective is to produce an image that the target market can relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the brand names Porsche or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those products. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of many branding firms you’ll discover that they are often rebranded marketing and advertising companies. When somebody says they are in marketing the majority of people will likely have an idea about what they do. But when someone says “I’m in branding”… it just sounds much more impressive, possibly it’s due to the fact that most people don’t know what it indicates to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or company that influence perceptions. This primarily consists of the name, the logo design, the packaging, the colors used yet can likewise consist of audio, illumination, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the public image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, as well as pamphlets. Some identity designers also build sites and also software interfaces. The vital role of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of influencing activities, end results and also assumptions.

select logos & signs

Retro logo style of a bike created for a Gurnee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old section of the community and wanted to cast an old-fashioned atmosphere without coming across as boring or low energy. I accomplished both of these tasks by means of creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria designed for Gurnee medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, mainly the field of healthcare which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and more meaningful.

logo style with a jumping environment-friendly frog developed for a household fun facility in Gurnee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - developed for Gurnee travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the pictures they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Gurnee logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Gurnee logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get honest viewpoints on the value of a concept. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how important a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s portion of difficulties, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Gurnee publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most critical part of a published book considering that it is often the primary thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was undoubtedly a winner.

 Gurnee logo layout used for advertising and marketing and a tag layout for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this logo concept I tried to come up with a logo that had a fluid old style feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Gurnee, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo design developed for a Gurnee hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a spirit of peace and connection for their new hair salon. I came up with a design that didn’t go the obvious direction of making simply a stylized orchid but alternatively designed a business logo that implied a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to project to their patrons.

Arabian equine logo style produced for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype design styled to epitomize the unique physical traits of the Arabian kind of horses. With a different head form and very high tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the entire world.

Las Cafe, A Gurnee restaurant logo layout a little restaurant, style consists of a modified script typeface which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a modified manuscript typeface which floats above a group of luxuriant lines and dots.

Logo style for a software application programmer the layout features and also renowned Gurnee aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the company it stands for.

Progress logo layout created for a Gurneeindoor designer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gurnee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Gurnee, the personalities for letter V and A in center of words progressed have been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gurnee logo design job was done for a management expert that helps business leaders to become more effective at supervising people, expectations, and profitability.

A Gurnee business logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts.

I created their Gurnee business logo design with an illustration that pulls in the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo design MQ farms, this Gurnee company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Gurnee area farm it was really developed for an investments broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected assurance, effectiveness, and prosperity.

 Gurnee Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for outwardly facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the 1st shot.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned Gurnee sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to produce a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Electrical sign design for Gurnee restaurnat designed by Gurnee Sign Company
Gurnee logo design and brand identity design for Gurnee companies
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,

Logo designed by ImageCo, Gurnee, Illinois, IL,

Logo designed by ImageCo, Gurnee, Illinois, IL,

Logo designed by ImageCo, Gurnee, Illinois, IL,

Logo designed by ImageCo, Gurnee, Illinois, IL,

Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,
Logo designed by ImageCo, Gurnee, Illinois, IL,