Hanover Park, Illinois Logo Design

Each and every new Hanover Park venture knows they require a logo, but few entrepreneurs entirely comprehend the key role their logo can play in their becoming successful, or the reason that one business logo functions more effectively than another. A logo design has an immediate and sustaining influence on the financial success of a company, select the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Hanover Park, Illinois companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Hanover Park, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the town and wished to visualize a vintage feel without coming across as boring or low energy. I fulfilled both tasks by means of developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs created for Hanover Park, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, mainly the branch of medicine that works with the clinical examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and much more memorable.

logo style with a jumping green frog created for a family enjoyable center in Hanover Park, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - created for Hanover Park, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hanover Park logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Hanover Park logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge them to share it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the merit of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design realize how essential a logo is for their organization so they are much more vested in the final result. Every logo project possesses it’s allotment of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Hanover Park, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most vital part of a printed book considering that it is ordinarily the very first thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was definitely a victory.

 Hanover Park logo design used for advertising and marketing and a tag style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Hanover Park, Illinois, layout consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects considering that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a sense of peace and class for their new hair studio. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but alternatively designed a logo that suggested a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo layout developed for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo design styled to manifest the unique physical traits of the Arabian pedigree of horses. With a different head form and very high tail posture, the Arabian is one of the very most quite easily identifiable horse types in the world.

Las Cafe logo style a tiny restaurant, layout includes a customized script typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a customized manuscript typeface which hovers over a team of luxuriant lines and dots.

Logo layout for a software program programmer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the substance behind a logo design is equally as important as how it serves the business it stands for.

Progress logo layout developed for a Hanover Park, Illinois interior developer, design attribute a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hanover Park, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hanover Park, Illinois logo design assignment was completed for a management consultant that helps business professionals to develop into more effective at managing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I tailored their Hanover Park logo dsign along with an illustration that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Hanover Park, Illinois area farm it was actually developed for a commodities broker, and this particular creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projected self-assurance, success, and luxury.

 Hanover Park Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I struck a bullseye with the 1st go.

Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.