Harvey Logo Design

Nearly every new Harvey business understands that they need a logo, yet few new business owners entirely comprehend the essential role their business logo will perform in their becoming successful, or the reason that one logo design performs more effectively than another. A company logo has a critical and long term effect on the growth of a business, choose the right one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Harvey businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Harvey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an older section of town and hoped to visualize a vintage atmosphere without appearing as boring or low energy. I fulfilled each of the tasks by designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and germs made for Harvey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog designed for a household enjoyable center in Harvey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, as well as a tree - made for Harvey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys through the images they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Harvey logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Harvey logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased judgements on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their business logo understand how important a logo is for their organization so they are way more invested in the final result. Every logo project has it’s portion of hurdles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Harvey publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most important part of a published book due to the fact that it is often the very first thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a winner.

 Harvey logo design utilized for advertising and a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Harvey, layout consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs because it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters staggered in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design produced for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a sense of tranquility and class for their new hair salon. I created a design that didn’t go the obvious course of creating just a stylized orchid but rather created a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to transmit to their customers.

Arabian horse logo design produced for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept styled to exemplify the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout contains a changed script typeface which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style consists of a changed script typeface which hovers over a group of elaborate lines as well as dots.

Logo layout for a software application designer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance supporting a company logo is just as important as how it serves the company it represents.

Evolve logo layout created for a Harvey indoor designer, style function a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harvey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Harvey logo design assignment was undertaken for a management specialist that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I designed their Harvey business logo dsign along with an illustration which captures the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Harvey area farm it was actually developed for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected confidence, effectiveness, and luxury.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.