Hinsdale Logo Design

Nearly every new Hinsdale business understands that they need a logo, however few entrepreneurs thoroughly realize the essential role their logo will perform in their financial success, or precisely why one logo functions more effectively than another. A logo design has an instant and sustaining influence on the success of a business, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Hinsdale companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a Hinsdale coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old part of town and wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I achieved both tasks via creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs made for Hinsdale clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the branch of healthcare that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog created for a family enjoyable center in Hinsdale.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Hinsdale traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead convey emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hinsdale logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Hinsdale logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to create their logo design comprehend how vital a logo is for their business so they are way more invested in the final result. Every logo design job has it’s allotment of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Hinsdale publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most critical part of a published book because it is ordinarily the first thing a person sees in the bookstore. For a publishing company, it’s the best opportunity that they will likely ever get to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases one of the traits people usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a winner.

 Hinsdale logo design utilized for advertising and marketing and a tag design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be older cases. For this business logo design I attempted to come up with a logo that had a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Hinsdale, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design produced for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a spirit of tranquility and elegance for their new hair salon. I created a design that didn’t go the obvious route of designing simply a stylized orchid but alternatively designed a company logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to forecast to their customers.

Arabian horse logo style developed for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the highly immediately recognizable equine types in the whole world.

Las Coffee shop logo design a little dining establishment, layout includes a customized manuscript font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design consists of a modified script font which floats over a group of ornate lines and also dots.

Logo layout for a software application programmer the design features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it serves the company it stands for.

Advance logo style developed for a Hinsdale indoor developer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hinsdale interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Hinsdale logo design project was performed for a leadership expert that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned equipment to other sports enthusiasts. I designed their Hinsdale logo design dsign using an image that seizes the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Hinsdale area farm it was actually devised for a commodities broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projected esteem, success, and prosperity.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.